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Google Ads, PPC

Google Ads PPC Strategies for Small Businesses with Limited Budgets

Google Ads, PPC /

Google Ads PPC Strategies for Small Businesses with Limited Budgets Ever feel overwhelmed by the world of online advertising? You’re not alone. Many small business owners know PPC advertising can be powerful, but the potential cost can be a real turn-off. We’ve all heard stories of big brands with seemingly bottomless budgets dominating the PPC space. This can lead to the misconception that success in PPC requires a similar investment. The good news? That’s simply not true! We’re here to bust the myth that effective PPC campaigns are only for big spenders. With the right strategies, even small businesses with limited budgets can leverage PPC to achieve impressive results. In this blog post, we’ll show you how to navigate the PPC landscape strategically, maximizing your return on investment (ROI) without breaking the bank. Challenges of Limited Budgets in PPC Just like any business getting started with marketing, navigating PPC with a limited budget presents its own set of challenges. Here’s a closer look at some of the common hurdles you might encounter: Competition from Big Spenders: It’s true, large companies often have much bigger budgets to throw at PPC campaigns. This can make it harder for your smaller ads to compete for the same keywords, potentially leading to fewer impressions. High Cost-Per-Click (CPC): Keywords with high competition naturally come with a higher CPC. With a limited budget, you might find yourself struggling to bid on highly competitive keywords, potentially sacrificing reach for affordability. Fewer Impressions and Clicks: A smaller budget often translates to fewer overall impressions (the number of times your ad is shown) and clicks. This can make it more challenging to generate significant traffic to your website. Limited Conversions and Higher Cost-Per-Acquisition (CPA): With fewer clicks, the number of conversions (desired actions like sales or leads) might also be limited. This can lead to a higher Cost-per-Acquisition (CPA), which is the total cost you incur to acquire a new customer. These challenges shouldn’t discourage you! By implementing smart strategies and focusing on efficiency, you can still achieve success in PPC even with a limited budget. Cost-Effective PPC Strategies You don’t need a bottomless wallet to win in PPC!  With a strategic approach, you can overcome budgetary limitations and achieve impressive results.  This section will delve into a toolbox of cost-effective PPC strategies specifically designed for small businesses.  We’ll show you how to get the most out of your PPC campaigns, maximizing your return on investment (ROI) without sacrificing reach or effectiveness. Location selection:When it comes to PPC campaigns, especially for small businesses with limited budgets, location targeting is crucial. You might be tempted to cast a wide net and target a vast geographical area. However, with a smaller budget, spreading yourself too thin can be counter-productive. Here’s why: Imagine dividing your already limited budget amongst a large number of locations. This results in a smaller budget allocated to each individual location. The consequence? Your ads might not get enough impressions (the number of times your ad is shown) in any one location to generate significant clicks or conversions. Instead, let’s focus on efficiency! By strategically targeting a smaller set of locations, you can concentrate your budget and maximize its impact. Here’s a winning strategy: Start Local: Begin by targeting the immediate area you serve. This allows you to leverage your local presence and build trust with potential customers who are familiar with your area. Expand Strategically: Once you’ve established a strong foundation in your local area, consider gradually expanding your reach to surrounding locations you can easily serve. This allows for controlled growth while keeping your budget focused. Remember, a targeted approach with a smaller budget can be far more effective than a scattered approach with a wider reach. Let’s focus on building a strong presence in your local area and then strategically expand your reach as your budget allows. Keyword Research & Targeting: Keyword research is the cornerstone of any successful PPC campaign, and for small businesses with limited budgets, it’s even more critical. Choosing the right keywords ensures you’re reaching the right audience without wasting money on irrelevant clicks. Here’s how to leverage keyword research for maximum impact: Target Your Niche: Focus on keywords that are highly relevant to your specific business and target audience. Don’t get caught in the trap of generic, high-competition keywords. Think Local: When you’re a local business, location plays a crucial role. Integrate local keywords into your strategy. For example, instead of targeting “bakery,” a bakery in Delhi might target “best birthday cakes Delhi” or “bakery near me Delhi.” This ensures you reach users actively searching for what you offer in your specific location. Long-Tail Advantage: Highly competitive, broad keywords can drain your budget quickly. Instead, explore the world of long-tail keywords. These are more specific phrases with lower competition but often hold higher conversion intent. For instance, “buy wooden sofa online India” is a long-tail keyword with a higher chance of converting than just “sofa.” Negative Keyword Magic: Negative keywords are your secret weapon! These allow you to exclude irrelevant searches from triggering your ads. For example, a bakery might add “free” or “recipe” as negative keywords to avoid clicks from users searching for free cake recipes instead of buying one. By implementing these keyword research and targeting techniques, you can ensure your limited budget is spent reaching the most relevant audience, maximizing your return on investment and stretching your PPC dollars further. Campaign Structure: With a limited budget, campaign structure becomes even more important for maximizing your PPC impact. Think of it as organizing your toolbox – clear structures allow you to find the right tool (ad group) for the job (reaching your target audience). Here’s why a well-organized campaign structure matters: Thematic Ad Groups: Organize your ad groups by theme or target audience. This ensures your ads and landing pages are highly relevant to the specific keywords within each group. Focus on Quality, Not Quantity: When your budget is limited, avoid the temptation to launch numerous campaigns. Spreading yourself too thin can leave each campaign with insufficient resources. Instead, focus

Google Ads, PPC

How To Track & Reduce Google Ads Invalid Clicks

Google Ads, PPC /

How To Track & Reduce Google Ads Invalid Clicks Running Google Ads can be a great way to reach new customers for your business. But have you ever felt like your budget is disappearing quicker than expected? It might not be all due to real people clicking your ads. Strange clicks from fake accounts or competitors can eat away at your budget. These are called “invalid clicks,” and they can be a real pain! Approx $84 Billion ad spend was lost due to ad frauds and this number is expected to go up to $172 billion by 2028 according to Juniper Research’s report! Imagine spending money on clicks that won’t get you any sales or leads. This is a serious concern and needs to be addressed. Today, we’ll explore ways to fight back against Google Ads invalid clicks and keep your hard-earned money working for you. Let’s see how to get the most out of your Google Ads budget! What is an Invalid Click in Google Ads? Imagine you’re running Google Ads to promote your business. Clicks on your ads are great, right? They mean people are seeing your message. But what if some of those clicks aren’t from real potential customers? That’s where invalid clicks come in. Invalid clicks are clicks on your ads that Google identifies as illegitimate. These clicks don’t represent genuine interest in your product or service. They can come from a variety of sources, and they can significantly impact your budget and campaign performance. Where is Invalid Traffic Coming From? There are three main culprits behind invalid clicks: Automated Bots & Click Fraud: Malicious software or bots can be programmed to click on ads repeatedly, driving up your costs without any real interest. Accidental Clicks: Sometimes, users might accidentally tap your ad on their mobile devices, especially if the ad placement is intrusive. Competitor Mischief: In rare cases, some competitors might click your ads repeatedly to drain your budget and hinder your campaigns. Do You Get Charged for Invalid Clicks? Thankfully, Google Ads has sophisticated systems in place to detect and filter out many invalid clicks. They also work to prevent you from being charged for these clicks. However, it’s important to be aware of invalid clicks and monitor your campaigns for suspicious activity. By understanding what invalid clicks are and where they come from, you can take steps to protect your budget and ensure your Google Ads campaigns are reaching the right audience. How to Check for Invalid Clicks in Google Ads Login to your Google Ads account Click on Columns Section Click on Modify Columns Search for “Invalid Clicks” and select “Invalid Clicks” and “Invalid Click Rate”. These metrics can help you identify potential invalid click activity in your campaign. Solutions to Minimize Invalid Clicks in Google Ads Now that you have understood What Invalid clicks are and how to identify them let’s look at possible solutions to prevent them #1: Monitor Click Activity Closely Identifying and blocking suspicious IP addresses is a good first step, but remember that it requires ongoing monitoring. invalid clicks can be sneaky! Here’s why keeping a close eye on your campaign activity is crucial: Early Detection is Key Invalid clicks can happen anytime, and sometimes they come in waves. That’s why regularly monitoring your click data is essential. By staying alert, you can identify abnormal patterns before they significantly impact your budget. What to Look For: Sudden Spikes: A sudden and unexplained surge in clicks, especially outside of your typical business hours, can be a red flag. Unexpected Locations: Are you getting clicks from countries or regions outside your target audience? This could indicate invalid traffic. Utilize Google Ads reports that show click location data to identify unusual patterns. Low Conversion Rates: A high number of clicks coupled with a low conversion rate (sales or leads) might suggest invalid clicks. Genuine users clicking your ad are more likely to convert compared to bots or accidental clicks. Tools and Resources at Your Disposal: Google Ads Reports: Google Ads offers a wealth of reporting tools to analyze your campaign performance. Look for reports that detail click data by time, location, and device. These reports can help you identify potential invalid click activity. Click Location Data: Within Google Ads, explore click data by location. This can reveal unexpected click patterns and help you determine if clicks are originating from relevant regions. Don’t Forget Google’s Tools! Click Fraud Help Center: Google offers a dedicated resource center with valuable information on click fraud and how to identify it: https://support.google.com/google-ads/troubleshooter/2557048?hl=en Suspicious Activity Reporting: If you suspect click fraud, you can report it directly to Google Ads through their support channels. #2: Blocking IP Addresses We saw how to identify potential invalid clicks in your Google Ads campaigns. Now, let’s explore ways to fight back! Here’s where IP address blocking comes in. How Does IP Blocking Work? IP blocking allows you to block specific IP addresses from interacting with your ads. This means clicks originating from those addresses won’t be counted. Identifying Suspicious IP Patterns: Review Clicks by IP Address: Google Ads allows you to analyze clicks by IP address. Look for patterns like: A single IP generating a large number of clicks. Clicks coming from known sources of click fraud. Clicks originating from unexpected locations outside your target audience. How to implement IP address blocking in Google Ads? Log in to Google Ads: Access your Google Ads account and navigate to the desired campaign. Settings Menu: Click on “Settings” within the campaign you want to modify. IP Exclusions: Under “Settings,” locate the “IP exclusions” section. Add Individual IPs: Click the “Add” button and enter the specific IP address you want to block. Block IP Ranges: If you’re dealing with a range of suspicious IP addresses, you can utilize wildcards () to block them. For example, entering “10.0.0.” would block all IP addresses starting with “10.0.0.” (Use caution with IP ranges to avoid accidentally blocking legitimate traffic). Limitations of IP Blocking: While helpful, IP blocking has limitations: Dynamic IPs: Some internet service providers (ISPs) assign dynamic IP addresses that

Google Ads, PPC, PPC Experiment

What Caused the 460% Spike in Client CAC?

Google Ads, PPC, PPC Experiment /

What Caused the 460% Spike in Client CAC? This blog isn’t your typical digital marketing success fairy tail story where businesses boast about skyrocketing profits. Nope, this one’s a bit different, and believe us, it’s worth the read. Now, you might be wondering why we’re bragging about increasing a client’s CAC by a whopping 460.63%. Why on earth would we do that, and why are we talking about it here? Take a deep breath and bear with us. We’ll explain everything! Yay! We gotta a new client!! About a year ago, we welcomed a new B2C client into our fold. Their Google ads were previously managed by a renowned agency in the Digital Marketing industry, which we’ll refer to as Agency X for the sake of this post. Our client, in the B2C sector, was looking for inquiries from ready-to-buy customers. Despite Agency X’s tenure managing their Google Ads account, the founder wasn’t satisfied with the results. Through a referral from a friend, they discovered our expertise in the industry, backed by seven years of solid experience. Naturally, the decision to collaborate was a no-brainer for the client. The Before and After: Agency X vs. HND Solution’s Approach Let’s dive into the tale of two strategies: what Agency X was up to before we stepped in and how our approach turned the tide for our new client’s Google Ads campaign. Let’s dive into how Agency X operated. Agency X used most of the types of the campaigns available in Google Ads, they ran different types of campaigns, like Performance Max, Search, Display, and Smart campaigns. A big chunk, about 41%, budget was allocated to Performance Max.On Google’s dashboard, things looked okay with a CPC of $2.60 and a seemingly fair CAC of $29.25. Our Strategy at HND Solutions When we took over, we didn’t waste any time. First, we hit hard on Performance Max, pausing all campaigns created by Agency X. We had a different perspective on lead generation with Pmax, which we’ll discuss later in this post. As for the Search campaign, it had potential, but there was room for improvement. We made some tweaks to optimize it and kept it running to maintain the lead flow. Meanwhile, we swiftly moved on to creating new campaigns targeting different locations and keywords based on our industry experience. Recognizing the need for a better landing page, we decided to scrap the old one and design a new, more effective page. After thorough research and planning, we implemented this new page across all campaigns. To ensure comprehensive lead tracking, we implemented our inbuilt tracking system. This system allows us to track the progress of leads from start to finish, providing insights into lead quality and conversion rates. In terms of budget allocation, we allocated about 80% of the budget to Google Ads and the remaining 20% to Facebook ads, optimizing our resources for maximum impact. A Results Comparison: Agency X VS HND Solutions In our analysis of the performance shift between Agency X and HND Solutions, the numbers speak volumes. Under HND ‘s management our strategies led to a remarkable shift in the metrics, the Cost Per Click (CPC) increased by a staggering 255.77%, accompanied by a parallel surge in overall cost, soaring by 256.65%. However, the picture isn’t all rosy; the number of leads plummeted by 36.38%. The most alarming statistic, though, is the Cost of conversion (CAC), which skyrocketed by 460.63%. This significant spike in CAC, due to surge in CPC and overall cost, contributed to a notable reduction in leads. For a closer look at the numbers, refer to the comparison table below! # CPC Cost Leads CAC Agency X $2.60 $51,453.99 1759 $29.25 HND Solutions $9.25 $1,83,509.30 1119 $163.99 Change 256% ↑ 257% ↑ -36% ↓ 461% ↑ Now, you might be wondering why we chose to increase our overall expenses despite these seemingly negative outcomes. Hold your horses and read on to find out the reason behind our strategy. Win or Lose? Looking at the numbers above, you might assume we took a beating and lost the project. But let me set the record straight: the client was thrilled with our results. It wasn’t about throwing money away; it was about putting faith in our strategy and giving us the time to execute it effectively, delivering tangible returns. So, what changed after we launched all our campaigns? First and foremost, overall sales saw a significant uptick. Despite the decrease in the number of leads, the sales ratio surged. This was because the leads we generated were of higher quality, leading to more conversions. Interestingly, while the cost of leads skyrocketed, the cost per sale actually decreased. This means that although each lead came at a higher price, the efficiency of our campaigns resulted in lower costs for acquiring customers. In essence, it was a win-win situation, where our client saw tangible growth in their business while maintaining a more cost-effective approach to customer acquisition. Additionally, our strategy had a ripple effect on their sales team morale. With a majority of the leads we delivered being serious consumers actively seeking to make a purchase, the sales team found themselves in high spirits. They noticed a significant decrease in the number of calls they had to make per day, yet their sales numbers were on the rise. What was wrong? In dissecting the situation, we first analyzed the metrics to pinpoint areas of concern. The staggering 36.38% reduction in leads immediately caught our attention. However, a deeper examination revealed that most of these leads were of poor quality, essentially wasted opportunities. Lead-to-Acquisition Ratio: Previously, it took an average of 25 leads to secure a single sale, indicating a worst quality leads. By refining our approach to prioritize quality over quantity, we successfully improved the lead-to-acquisition ratio to 1 sale per 3 leads, a considerable enhancement for the client’s sales team. Cost Analysis: # Cost Leads Sales Cost Per Sale Agency X $51,454 1759 70 $731.30 HND Solutions $1,83,509

Facebook Ads, Google Ads, PPC

Top 5 Click Fraud Software 2024

Facebook Ads, Google Ads, PPC /

Top 5 Click Fraud Software 2024 If you’re here, you’ve probably faced click fraud troubles, and you’re not the only one – it’s a massive $84 billion issue. But no worries! We’ve done the research and found the best 5 click fraud software to help you fight click fraud and save your budget. Let’s get right into our recommendations. #1 Lunio Key Features: Automated Click Analysis: Swiftly identifies and blocks clicks displaying signs of being fake, fraudulent, or non-converting, ensuring optimal ad performance. Over 15 Ad Networks Support: Lunio extends its protective umbrella across major ad networks, including Google, Bing, Twitter, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver, and more. Total Transparency: All click activities from every ad channel are stored as first-party data, providing a rich dataset for in-depth analysis. Agency Ready: Tailored for digital agencies, Lunio supports multi-account and multi-campaign nested administration and reporting. No False Positives: Leveraging a machine learning approach, Lunio significantly reduces the chances of false positives, allowing advertisers to promote with confidence. Feedback Optimization: Harnesses high-quality traffic behavior data to optimize positive buying signals, enhancing the overall advertising strategy. Pricing: Lunio doesn’t provide any pricing details on their website, platform offers customized quotes based on individual requirements. #2  ClickGUARD Key Features: Intelligent Blocking: Automatically prevents clicks from IP addresses associated with the same device using device-based rules. VPN IP Detection: Identifies and integrates VPN IPs into the system for comprehensive blocking. Bot Classification: Automatically recognizes and categorizes bots, crawlers, spiders, spam-bots, malware, and spyware, facilitating targeted actions. Granular Control: Offers meticulous customization and control, enabling the automatic blocking of flagged click sources and exclusion of ad placements. Superior Protection: Goes above and beyond Google Ads, providing heightened defense against invalid ad clicks. User-Friendly Interface: Features an intuitive interface for straightforward setup and management. Real-Time Reports: Generates automated reports with real-time bot mitigation, aiding in the identification and exclusion of invalid traffic. Pricing: Starting at $89/month for accounts with a spending limit of up to $5k, ClickGUARD extends a 20% discount on annual renewals. This package encompasses features for a single website, single PPC account, up to 2 members, and unlimited clicks. ClickGUARD also offers a 7-day free trial, allowing users to explore its capabilities firsthand without commitment. #3 TrafficGuard Key Features: Full-Funnel, Multipoint Solution: TrafficGuard’s comprehensive approach allows advertisers to monitor traffic at every stage of the funnel, from impression to conversion. This ensures that the advertising budget is deployed effectively throughout the entire customer journey. Customized Filters: Advertisers can leverage customized filters to monitor the activity of affiliate partners, mitigating the risk of fraudulent behavior. This feature enhances transparency and accountability within the advertising ecosystem. Compliance Filtering Feature: Standout among features is the compliance filtering feature, which filters out non-compliant traffic that does not meet specific criteria set by the advertiser. This ensures that advertisers’ budgets are allocated to traffic aligning with their requirements. Pricing: TrafficGuard offers a Detection-only plan at $0/month, providing a cost-effective entry point for advertisers looking to enhance their fraud protection measures. Additionally, the platform presents a PAYG (pay as you go) plan, charging a 2% of the Google Ads Spend. This flexible pricing structure caters to diverse advertiser needs, allowing them to choose a plan that aligns with their budget and objectives. #4 Cheq.ai Formerly known as ClickCease, CHEQ.ai Essentials has evolved into a robust solution against invalid clicks. While ClickCease efficiently combats click fraud, CHEQ Essentials takes it a step further. Utilizing an advanced fraud detection and blocking engine, it conducts over 2,000 real-time behavior tests on each visit across multiple channels and platforms. Key Features: Audience Exclusion: Aids in preventing invalid traffic from contaminating audience segments, ensuring scalability beyond Google’s 500-blocked IP cap and manual IP blocking on Microsoft Ads. Pixel Guard: Acts as a sentinel, preventing fraudulent conversions by bots and malicious users from influencing Google Ads’ optimization engine. This feature is especially beneficial for campaign types that don’t support traditional IP blocking or Audience Exclusion, such as Performance-max campaigns. Multipoint Protection: Detects and blocks click fraud and ad fraud across various ad platforms, providing a comprehensive view of interactions with your ads. Customizable fraud filters empower users to tailor protection based on their preferences. Pricing: Pricing for CHEQ.ai Essentials commences at $149/month, complemented by a transparent 7-day free trial. Explore the realm of ad protection with a solution designed to empower without immediate commitment. #5 PPCShield Key Features: Click Monitoring 24/7: PPC Shield diligently monitors and analyzes the quality of every click in your active Google Ads campaigns, providing a continuous assessment of click authenticity. Click Fraud Detection: Utilizing a sophisticated algorithm, PPCShield assigns a risk score to each click, considering various factors to identify and categorize non-human and fraudulent clicks. Instant IP Blocking: Recognizing potential threats, suspicious IPs are promptly blocked, preventing them from viewing your ads again and mitigating the impact of fraudulent activity. Automated Reporting: It provides reports through email summaries and a user-friendly dashboard, offering insights into your savings, click analytics, and a record of blocked IPs. Pricing: PPCShield extends a 14-day free trial, allowing users to experience its features firsthand. The pricing plan starts at $39 USD, catering to unlimited Ads Accounts with coverage for up to 5,000 Ad Clicks. Choose PPCShield for a cost-effective and efficient solution to combat click fraud and enhance the performance of your Google Ads campaigns. Takeaway: A recent blog on Search Engine Land reveals a shocking $84 billion lost to ad fraud in 2023, with projections soaring to $172 billion by 2028 (source: Juniper Research). This financial leakage is a serious concern for businesses. To protect your ad spend, the implementation of click fraud protection tools is crucial. Guard your campaigns against the rising tide of ad fraud and ensure every click counts.

Google Ads, PPC

Circumventing Systems Policy | Google Ads Account Suspended

Google Ads, PPC /

Circumventing Systems Policy | Google Ads Account Suspended If you’re here, chances are you’re either figuring out Google’s rules or your account is on a timeout. No worries! We’re on a light-hearted trip through Google Ads and their mysterious Circumventing Systems Policy. What is Circumventing Systems Policy? In simple terms, the Circumventing Systems Policy is like Google’s guide to fair play in the digital marketing arena. It sets the rules to ensure a level playing field, preventing any crafty maneuvers that might deceive or dodge the review process. Picture it as a watchful referee, ensuring everyone follows the playbook with no room for tricks! Should you be worried about Circumventing Systems Policy? When your Google Ads account faces suspension, it’s not just a timeout—it means a temporary halt to your online presence. Your ads disappear, and the opportunity to connect with potential customers decreases. It’s like having the stage but no spotlight. The impact? A dip in visibility, potential customer reach, and business opportunities. But fear not, we’re here to guide you through this intermission with insights and solutions to regain the spotlight on your digital stage! Why your Google Ads account faces suspension? The Digital Pests: Malware and Unwanted Software: Your Google Ads account may face suspension if it hosts or links to malicious software. This includes notorious troublemakers like computer viruses, worms, trojan horses, spyware, and other sneaky scripts. Google takes a strong stance against these digital pests, ensuring a safer online environment for all users.” The No-Go Zone: Unfair Advantage: Trying to gain an unfair traffic advantage on the Google Network is a strict violation. This includes affiliates bending the rules, promoting similar content across multiple accounts simultaneously, and attempting to show more than one ad at a time for the same business, app, or site. Google ensures a level playing field, and any breach of this policy may lead to account suspension. Playing Honest: The Verification Game: Submitting false info during account verification is like trying to sneak past the bouncer with a fake ID – it won’t end well. Google’s verification process is there for a reason, and honesty is the name of the game. Providing inaccurate details can lead to account suspension, so it’s best to keep it real and play by the rules. The Art of Digital Camouflage: Cloaking: Cloaking is a big no-no in the online world. It’s like showing different things to different people – some see one side, others see something else. Tricks like redirecting, switching content slyly, or using click trackers to sneak around are not cool. Google doesn’t like these games and can suspend your account if caught. Why Google Says No to Cloaking?: Google wants everyone to play fair. If you try to hide what you’re really up to by showing different stuff to different folks (for example different content for humans and different for Google bot), it’s a violation. Whether it’s redirecting or playing with content, Google can suspend your account in a blink. It’s a reminder to keep things clear and honest online. Site Tricks and Treats: The No-Gos: Messing with site content or playing hide-and-seek with landing pages is a serious violation. If your site has been manipulated to confuse users, like injecting sneaky scripts, launching pop-up ads, or redirecting users without their consent, it’s a big no-no. Google wants websites to be straightforward and safe for users. What Could Lead to Trouble?: If your site has been hijacked, injected with unwanted scripts, or is doing things behind the scenes that users don’t know about, it’s a problem. Google takes these violations seriously. Make sure your website operates cleanly, without hidden agendas, to keep things smooth and trouble-free. How to identify or fix the issue? Conducting a Policy Check and Crafting a Checklist: The initial step following an account suspension involves a meticulous review to identify any intentional or unintentional breaches of Google’s policies. Create a checklist to systematically examine whether your website has run afoul of Google Ads policies, particularly in areas like Unfair Advantage, Cloaking, Content Manipulation, or the submission of inaccurate information during the verification process. This systematic approach lays the groundwork for a comprehensive recovery strategy. Dive into Search Console: Begin your search for solutions by looking into Search Console. “If you’ve set it up”, this digital detective reveals crucial insights about your website. Look out for signs of malware or any other discrepancies that might be triggering the account suspension. It’s often the first stop on the road to resolution. Comprehensive Review of Your Website Option 1: Use online tools such as Visual Total or Securi, these websites work reliably, and all you have to do is paste your URL. They will promptly inform you if your website is affected by malware or any other issues. It’s that simple, and often, this option works effectively. Option 2: Hire the expertise of a skilled developer. In instances where certain scripts might not be visible to online scanners, hiring a developer can be crucial. They’ll meticulously audit your website code, scrutinizing each page for any signs of suspicious code that could be triggering the account suspension. Reaching Out to Google Ads Team: A Rollercoaster Experience: When dealing with an account suspension, reaching out to the Google Ads Team is a logical step. But from personal encounters, it’s essential to be aware that Google’s support can sometimes be a bit hit-or-miss, struggling to provide precise details about the account issue. However, persistent inquiries or securing a dedicated account manager might offer some clarity in certain instances, helping uncover the underlying cause of the account suspension. Despite the challenges, proactive communication can lead to valuable insights and potential resolutions. Circumventing Systems Policy: Proactive Measures to Stay Compliant Comply Comply & Comply: Fortify your account’s integrity by completing Google’s verification process well in advance. This proactive step not only establishes your authenticity but also minimizes the risk of potential discrepancies during the verification process.Also, take a proactive stance by meticulously going through our comprehensive checklist titled ‘Why Your Google Ads Account Faces Suspension.’ This checklist serves as a valuable guide, highlighting potential

Google Ads

8 Essential Google Ads Strategies for SaaS Growth

Google Ads /

8 Essential Google Ads Strategies for SaaS Growth In today’s fast-paced digital marketplace, running Google Ads has become a standard practice for SaaS businesses looking to expand their reach and boost profitability. However, it’s not uncommon for companies to invest in Google Ad campaigns only to find that the expected surge in growth remains elusive. If you’ve been facing this challenge and are looking for effective Google ads strategies for SaaS growth, you’re in the right place. In this blog post, We will provide valuable Google Ads Strategies to help you maximize the potential of your advertising efforts. Let’s discover and unlock the true power of Google Ads for your SaaS success. What are Google Ads strategies? Here are 8 must implement Google Ads strategies to your SaaS ad campaign that can help you maximise the impact of your Google Ads campaigns, ensuring your SaaS business not only survives but thrives in the digital realm. Conduct comprehensive industry research Transform your ads with real life success stories Start with a manual bidding strategy Landing Page Design Research on Competitors Make bids on your competitors’ brand terms Utilise Ad Extensions Implement Remarketing Campaigns 8 Effective Google ads strategies for SaaS business Conduct comprehensive industry research Ensure that your research covers the entire industry during your research process. It is also essential to become familiar with common industry-specific terminology and ensure that everyone on your team, as well as any third-party collaborators, understands and uses the same terminology consistently. Sometimes, industry terms may seem similar but carry different meanings in various parts of the industry. For instance, consider the distinction between “enrolment services” for payors and providers. While they may appear interchangeable, using the more technically accurate term is vital. In the process of conducting industry research, focusing on keywords becomes paramount. This practice helps you identify the most precise words and phrases to enhance your campaign and ensures the correct utilisation of industry jargon/ terminology. Using a Google keyword planner can be highly beneficial in this regard. Transform your ads with real life success stories Utilising case studies in Google ads can effectively demonstrate the value and success of your SaaS product. Genuine success stories and customer testimonials enhance credibility and trust. Prospective customers tend to trust experiences and results shared by others. Use a compelling CTA that guides users to explore the complete case study, like “Explore Our Success Stories” or “See How We Achieved This.” Elevate your ad ROI by highlighting remarkable results through case studies and testimonials. Start with a manual bidding strategy Google Ads offer bidding strategy options to choose from. Some of these are automated, but in the initial stages of your campaign, it is wise to stick with manual bidding. Because at initial stage, you may get irrelevant traffic to your site. Once your campaign gains momentum and reaches your desired conversion rate, you can consider transitioning to automated bidding. However, during the initial stages, staying on manual bidding is best. If you are considering adjusting your bids, you will need to regularly monitor your keyword dimensions, including audience, device, gender, location, time of day, day of week, age, and household income etc. If you are interested in experimenting with automated bidding, it is advisable to do so within a test or “dummy” campaign. This approach allows you to assess success without risking profit loss or harm to your business. Landing Page Design The quality of your landing page plays a vital role for your brand to your audience, so make sure your landing page gives the best user experience to your website visitors. Poorly designed or difficult to navigate landing pages are extremely off-putting and will have a devastating effect on your conversion success. Your landing page should have clear and compelling headline, engaging visuals, strong call to action, responsive and mobile-friendly, trust indicators, form optimization, loading speed, unique selling proposition, consistent message, exit-intent popups, and many others. We have an upcoming post on How to design an effective landing page that converts. So, stay tuned to our blog. In short, your landing page should contain elements which convert your audience into customers. Research on Competitors Analysing competitors is a crucial step for any business, whether it is a SaaS company or any other B2B or Ecommerce business. Before advertising your products or services on Google Ads, conducting a competitive analysis is vital. This analysis allows you to gain insights into how your competitors advertise and achieve success in their promotional campaigns. Understanding the potential of your industry for Google Ads is crucial. Google Ads offers robust functionalities such as “auctions insights,” providing valuable data on competitors utilizing similar keywords. This feature empowers you to gain insights into your competition, allowing you to make informed strategic decisions. Once you have conducted a thorough competitor analysis, you can implement a proper campaign strategy for your Google Ads advertising. Because analytical data will give you a proper understanding of your relevant marketplace. There are also other tools available for your competitors’ analysis of your SaaS business in the market, such as Spyfu, SEMrush, etc. So, get yourself prepared before entering Google Ads for maximum benefit. Make Bids on your Competitors’ Brand Terms Remarkably, your competitors might be actively bidding on your brand names, necessitating immediate action. Within your ongoing campaigns, the “Auction insights” tool is pivotal for identifying competitors you want to challenge in bids. This tool facilitates a comparative analysis of your performance against others competing in the same auctions. While you can bid on their brand terms, it’s imperative not to include those keywords in your ad copy. Moreover, employing inventive ad content allows you to leverage your competitors’ terms to highlight your strengths and reasons why potential customers should favour your offerings. Utilise Ad Extensions Ad extensions serve as additional pieces of information that you can add to your Google Ads to make them more informative and appealing. Several types of ad extensions are available, including site link extension, callout extension, structured snippet extension, review extension

Google Ads

How to Optimize Google Ads for Local Business

Google Ads /

How to Optimize Google Ads for Local Business In today’s highly competitive Indian business world, local business owners face a significant challenge – how to effectively connect with potential customers and boost local sales while managing their daily operations. With over 15 years of experience in the industry, I’ve seen the positive impact of Google Ads for local businesses in India. This blog post is a comprehensive guide created for the Indian audience, offering practical insights, tips, and strategies to help local businesses harness the potential of Google local ads in the Indian market. Whether you’re an experienced business owner or an aspiring entrepreneur, this guide will empower you to enhance your online presence, connect with local customers, and thrive in the Indian business environment. Without further ado, let’s dive straight into how you can set up and kickstart your local campaign with Google Ads effectively. Optimize Your Site and Google My Business Listing for Local Create a Local Feel on Your Landing Page To connect with the local audience, design a landing page that resonates with the community. Use local imagery, colours, and language that reflect the region’s culture and identity. Tailor the content to highlight how your products or services are relevant to the local area. Incorporate Local Keywords Boost your local presence by integrating keywords that include the name of your city, neighbourhood, or region into your website’s content. For instance, if you’re a Bangalore based bakery, use keywords like “Bangalore bakery” to improve visibility in local search results.(use area/city names that you want your customers from) Highlight Reviews Build trust and credibility by showcasing reviews and testimonials on your website. Positive experiences from customers near you reinforce your strong local reputation. Encourage satisfied customers to leave reviews on your Google My Business profile. Maintain Consistency in Business Information Ensure that your business information, including your name, address, and phone number (NAP), is consistent across your website, Google My Business listing, and Google Ads campaigns. Consistency builds trust and reinforces the local aspect of your business. Optimize for Mobile Given that many local searches occur on mobile devices, it’s crucial to have a mobile-friendly website. A responsive design and a user-friendly experience on smartphones and tablets are essential. Google tends to favour mobile-optimized sites in local search results. Add Map in your contact us page Adding a map to your “Contact Us” page can be useful for your local business. It’s a simple yet highly effective way to provide your website visitors with clear directions to your physical location. By incorporating a map, you’re making it convenient for potential customers to find their way to your store or office, enhancing the overall user experience. Whether they’re looking for your business on a smartphone or desktop, a map on your “Contact Us” page simplifies the process of locating and reaching out to you. This small addition can have a big impact on your local customer engagement and conversion rates. By implementing these strategies, you create a seamless experience for potential customers searching in your area, enhancing your presence on Google Ads and increasing the likelihood of local users engaging with your business. Precise Location Targeting When it comes to running effective local ads on Google, precision in location targeting is paramount. Here’s how you can optimize your location targeting for maximum impact: Narrow Down Your Geographic Area Rather than casting a wide net, focus on specific geographic areas where your target audience resides. If you operate a local bakery, for example, narrow your targeting to the neighbourhoods and suburbs surrounding your physical store. Utilize Radius Targeting Google Ads allows you to target a specific radius around your business location. This is particularly useful for businesses with physical storefronts. You can choose to target users within 1 KM, 5 KM, or any radius that suits your customer reach. Leverage ZIP Code Targeting Targeting by ZIP code enables you to pinpoint exact areas where your services or products are in demand. It’s especially beneficial for service-based businesses that can serve customers within certain ZIP codes. Exclusionary Targeting In addition to targeting specific areas, consider excluding regions where your business doesn’t operate. This prevents unnecessary ad spend on users outside your service area. Customize Ad Scheduling Align your ad schedule with local search behaviour. For instance, if you’re a restaurant, schedule your ads during lunch and dinner hours when people are more likely to search for dining options. Use Location Bid Modifiers Adjust your bids based on the performance of different locations. If you notice that a specific neighbourhood drives more conversions, allocate a higher budget to that area to maximize ROI. Analyse Geographic Data Regularly review your campaign performance by location. This will help you identify areas that need more attention and those where you can refine your targeting for better results. By implementing precise location targeting, you can ensure that your ads are shown to the most relevant local audience, increasing the likelihood of driving local traffic and conversions. Local Keyword Selection Selecting the right keywords for your local Google Ads campaign is essential to reach the audience that matters most to your business. Here are some tips for optimizing your keyword selection: Incorporate Local Keywords Include location-specific keywords in your ad campaign. For instance, if you run a plumbing service in Mumbai, use keywords like “Mumbai plumber” or “plumbing services in Mumbai.” These keywords help your ads appear in relevant local searches. Long-Tail Keywords Long-tail keywords, which are more specific phrases, can be highly effective for local campaigns. They often indicate strong intent, such as “emergency electrician in South Delhi” or “best pizza delivery in Gurgaon.” Use Google’s Keyword Planner Google offers a Keyword Planner tool to help you discover relevant keywords. This tool provides insights into keyword search volume, competition, and suggestions for local keywords. Negative Keywords Implement negative keywords to prevent your ads from showing for irrelevant searches. For instance, if you’re a high-end restaurant, you may want to exclude terms like “cheap” or “fast food” from triggering your ads. Competitor

Google Ads

Google Ads Promotional Code – Is worth it ? What is the catch?

Google Ads /

Google Ads Promotional Code – Is worth it ? What is the catch? Running an online business in today’s digital era comes with its own set of challenges, especially when it comes to marketing and advertising of your website. One valuable medium that can help you to boost your online business and attract potential customers is Google Ads formerly known as Google AdWords. To sweeten the deal, Google Ads often offers free Google Ads credit to businesses, enabling them to jumpstart their advertising efforts while saving some money. If you are the one who has recently received a Google ads promotional code, you are likely excited about the possibilities it presents. However, you may also have some questions and doubts about how to make the most of this promotional opportunity. This blog post is here to guide you on what Google ad promo code is, how to use them effectively, FAQs and misconceptions on Google ads free credit and is it worth it or what is the catch. Let us get started. What is Google Ads promotional code? Google ad promo codes, also known as Google Ads credits, and Google AdWords coupon code which are promotional vouchers provided by Google Ads to businesses. These codes come in different amounts and are meant to encourage businesses to advertise on Google’s various platforms, including Google Search, YouTube, and Google Display Network. It is an effective way to get started with online advertising on Google. What is Google Ads free credit? Google AdWords free ad credit is promotional code that gives businesses a specific amount of advertising credit to use on Google Ads. The Google ad credit varies as per the offer, and businesses must meet specific eligibility criteria to qualify. This free Google Ads credit can be used in all the bidding strategies like impressions, clicks or other forms of engagement with Google Ads. This credit comes with an expiration date so businesses are required to use it within a specified time frame. How to get a free Google Ad credit? Businesses get these free ad credit promotional codes via email, from Google Ads representatives, or through other marketing initiatives. Advertisers cannot request for promo codes by themselves. Also, these codes come with terms and specific criteria which must be fulfilled by advertisers before the credit appears on their ad account. Also, Google gives out promotional codes as a special offer to new advertisers with new accounts. See this below image from ads account signup page. They are giving credits who starts advertising. How does free Google Ads credit work? Google offers free ad credits to eligible businesses to encourage them to advertise on Google Ads platform occasionally. These free ad credits can vary in terms of the amount and eligibility criteria. Here’s how Google’s free ad credits typically work: Eligibility Google Ads credits are usually provided to eligible businesses and this free ad credits are often available to new advertisers or businesses that have not previously used Google Ads. Eligibility criteria can vary based on the specific promotion, geographical region, industry, or partnership through which the credits are offered. Notification Eligible businesses are usually notified via email or through their Google Ads account. The notification will contain information about the free ad credit, including the amount and any terms and conditions associated with it. Redemption To redeem the free ad credit, the business must follow the instructions provided to them. This involves signup/login into their Google Ads account and entering the promotional code they received. Ad spend requirements In many cases, to receive the full value of the free ad credit, businesses are required to spend a certain amount on Google Ads within a specified time frame. For example, Google has a current offer of Google ads ₹20,000 credit free to businesses that spend ₹20,000 in ad spend within the first 60 days which we will explain to you in detail later in this post. Google Ad campaigns Once the Google ad credit is applied to the account, businesses can use it to run ad campaigns on Google’s advertising network which includes Google Search, YouTube, and the Google Display Networks. Terms and conditions Read terms and conditions of free ad credit and follow them. These terms may include some type of restrictions on the types of ads you can run, geographic targeting, and the duration of the promotion Expiration Free ad credits often have an expiration date. Be sure to use the credit within the time limit, as unused credits may expire and become invalid. Billing If your ad spend exceeds the value of the free ad credit, you will be billed for the additional costs. Make sure to set a budget and monitor your spending regularly to avoid unexpected charges. Google’s free ad credits are subject to change, and the availability and terms of these promotions can vary. So, businesses should always read the terms and conditions associated with any offer they receive and reach out to Google’s support or their account representative for clarification if needed. Taking advantage of free ad credits can be a cost-effective advertising solution for businesses to generate leads or sales. but it becomes crucial to have a clear vision to make the most of these promotional opportunities. So, create a strong PPC marketing strategy and set up a goal before getting into it. Is Google Ads credit free? You do not have to pay for the Google Ads credits but not typically free as credits are with some conditions or requirements. To fully utilise the promo code, you may need to spend a certain amount on Google Ads within a specified time frame. These credits offered by Google are to encourage businesses to start advertising on its platform. Can I use a promo code if I already have a Google Ads account? Google ads promotional codes are primarily for new advertisers to start advertising on Google, but sometimes promotional offers are available to existing advertisers as well. The eligibility criteria can vary based on the specific offer. How to redeem

Google Ads, PPC

Google Ads: The Importance of Negative Keywords + Common Negative Keywords List

Leave a Comment / Google Ads, PPC /

Google Ads: The Importance of Negative Keywords + Common Negative Keywords List In the vast and competitive world of online advertising, Google Ads stands out as one of the most powerful platforms for reaching potential customers. However, simply creating an ad campaign and selecting keywords may not be enough to optimize your advertising efforts. This is where negative keywords come into play. In this beginner’s guide, we will explore the significance of negative keywords in Google Ads and provide you with a comprehensive list of common negative keywords to enhance your campaigns. 1: What is a Negative Keywords List? When running a Google Ads campaign, you have the ability to specify certain keywords that you want your ads to appear for. However, a negative keywords list allows you to exclude specific keywords or phrases that are irrelevant to your business. By doing so, you can prevent your ads from displaying to users who are not likely to convert or who are searching for something unrelated to your product or service. 2: Why Should One Care About Negative Keywords? Including negative keywords in your campaign can have several benefits. Firstly, it helps you refine your targeting and ensures that your ads are shown to a more relevant audience. By excluding irrelevant search queries, you can increase the chances of reaching potential customers who are genuinely interested in your offerings. Moreover, adding negative keywords can significantly improve the efficiency of your ad spend. When your ads are displayed to users who are unlikely to convert, it leads to wasted clicks and budget depletion. By utilizing negative keywords effectively, you can reduce unnecessary ad impressions and focus your budget on reaching qualified leads. 3: How to Apply Negative Keywords Google Ads allows you to apply negative keywords at different levels of your campaign structure. Let’s explore the three primary levels where you can implement negative keywords: Account Level: Applying negative keywords at the account level ensures that they are excluded from all campaigns within the account. This is useful when you have a specific set of keywords that are irrelevant across multiple campaigns. Click on the “Tools & Settings” icon in the upper right corner of the screen. Under the “Setup” section, select “Negative keyword lists.” Click on the blue plus button to create a new negative keyword list. Give your list a descriptive name and add the irrelevant keywords that you want to exclude. Save the list. Once you have created the negative keyword list at the account level, it will automatically be excluded from all campaigns within the account. Campaign Level: Applying negative keywords at the campaign level allows you to exclude certain keywords only for a specific campaign. This is particularly useful when you have unique keywords that are irrelevant to a specific product or service you are promoting. Select the campaign to which you want to add negative keywords. Click on the “Keywords” tab. Scroll down to the “Negative keywords” section and click on the “Add” button. Enter the irrelevant keywords that you want to exclude from this specific campaign. Save your changes. The negative keywords you add at the campaign level will only apply to the selected campaign, ensuring that your ads are not triggered by those specific keywords in that particular campaign. Ad Group Level: Applying negative keywords at the ad group level enables you to exclude keywords for a specific ad group within a campaign. This level of specificity helps ensure that your ads are displayed only for the most relevant search queries. Go to the “Campaigns” tab and select the campaign containing the ad group where you want to add negative keywords. Click on the “Ad groups” tab. Choose the ad group to which you want to apply negative keywords. Click on the “Keywords” tab within the selected ad group. Scroll down to the “Negative keywords” section and click on the “Add” button. Enter the irrelevant keywords that you want to exclude from this specific ad group. Save your changes. By adding negative keywords at the ad group level, you ensure that your ads within that particular ad group are not displayed for search queries containing those specific keywords, allowing for a more refined targeting approach. Remember to regularly review and update your negative keyword lists at each level to ensure that your campaigns are optimized for relevancy and efficiency. 4: How to Identify if a Keyword is Actually Negative Identifying negative keywords requires a thorough analysis of your campaign’s performance and an understanding of your target audience. Here are a few tips to help you determine if a keyword is negative or not: a) Analyze Search Terms Report: Google Ads provides a Search Terms Report that displays the actual search queries triggering your ads. Review this report regularly to identify irrelevant queries that can be added as negative keywords. b) Review Click-Through Rate (CTR): If a particular keyword has a high number of impressions but a low CTR, it may indicate that the keyword is not attracting the right audience. Consider adding it as a negative keyword to refine your targeting. c) Monitor Conversion Rate: If a keyword consistently generates clicks but fails to convert into leads or sales, it may be an indication that the keyword is not relevant to your business. Adding it as a negative keyword can help eliminate unnecessary ad spend. 5: Does Match Type Matter While Applying Negative Keywords? Section 5: Does Match Type Matter While Applying Negative Keywords? When it comes to applying negative keywords, understanding how match types work is essential for ensuring that your ads are excluded from irrelevant searches or placements. Let’s explore the role of match types when it comes to negative keywords in different campaign types: For Search Campaigns: Negative keywords in search campaigns should be chosen based on search terms that are similar to your targeted keywords but may attract customers looking for a different product or service. Match types for negative keywords in search campaigns include: Negative Broad Match: This is the default match type for negative

Google Ads, PPC, PPC Experiment

How We Achieved an almost 98% Conversion Rate on Google Ads

Leave a Comment / Google Ads, PPC, PPC Experiment /

How We Achieved an almost 98% Conversion Rate on Google Ads Achieving a high conversion rate is a major challenge for businesses using Google Ads PPC. According to industry standards, the average conversion rate is around 2.35% (source: WordStream). However, we recently performed an experiment on a client campaign focused solely on achieving a high conversion rate, and the results were truly astonishing. Through careful planning and execution, we were able to achieve a conversion rate of almost 98%. This blog post will take you through the step-by-step process we followed to achieve this incredible result. From keyword research to landing page design and A/B testing, we’ll share our insights and best practices for maximizing your conversion rate and driving more business success. So let’s get started! Step 1: Broad Keyword Research The first step towards achieving a high conversion rate in our Google Ads PPC campaign was to conduct a broad keyword research approach. We wanted to ensure that we started with a wide range of relevant keywords, to generate enough search terms to choose from. To accomplish this, we selected the most relevant 2 phrase keywords that were most relevant to our client’s business. This approach helped us identify a wide range of potential keyword variations that could be used in our search campaigns. We made sure that each keyword we selected had a minimum search volume of 300+. This ensured that we were able to get enough traffic share and reach a larger audience through our campaign. Overall, our approach to broad keyword research allowed us to select relevant and high volume keywords that can give us lot of search terms, laying a strong foundation for the rest of our campaign. Step 2: Landing Page Design and A/B Testing For the second step in our Google Ads PPC campaign, we worked with the client’s experienced design team to create two variations of a landing page to test which one would result in the best response. To keep the landing page simple and not overwhelm users with too much information, we opted for minimal content and a simple design. The key differences between the two designs were in the H1 headings, CTAs, design approach, colours, and CTA placements. We paid close attention to the first fold of the landing page, where we clearly highlighted our unique selling points, offer, and how quickly users could get in touch with us or request a call back to discuss their requirements. One effective strategy we found was to clearly mention “get a call within 5 minutes” as a CTA on one of the landing pages. This helped to increase the conversion rate and generate more leads for the client. Through A/B testing, we were able to identify the landing page design that worked best and implement it in the campaign moving forward. Step 3: Google Ads Campaign Optimization and Effective Use of Budget For the 3rd part of our campaign, we focused on campaign optimization and effective use of our budget. To start, we ran our ads with a minimum budget until we hit the first 100 conversions, before conducting basic campaign optimization. Initially, we started with low daily spends to ensure we were not spending too much until we were confident we were getting quality traffic. We paid close attention to the search term report to ensure traffic was mostly relevant. We had already applied a strong negative keyword list before launching the campaign, but we also closely monitored the search term report for both positive and negative terms. Next, we separated positive search terms into different campaigns based on their performance, with one campaign for high CPC and expensive leads, and another for comparatively lower CPC. We also paused underperforming keywords and made changes to improve the conversion rate. This particular action helped us achieve two things: Control over budget – pausing non or underperforming keywords saved us a lot of money, which we used on our best keyword set. Better budget control for high competition and CPC keywords – To have better control over our budget for high competition and CPC keywords, we separated them into a different campaign. This step was necessary to avoid overspending on expensive leads and ensure that our high-performing keywords received an adequate budget for better lead and conversion rates. We also analyzed and made improvements to our ads to ensure they were as effective as our competitors. After all of these optimizations, we continued to run the campaign to generate 100 more leads, bringing our total to over 200, before taking major action on further optimization. Step 4: Major detailed analysis of keywords and search terms For the next step, we conducted a major detailed analysis of our keywords and search terms. After paying close attention to all the granular details and conducting basic campaign optimization, we decided to move forward with our final optimization before making any major decisions on campaign structure. We analyzed the data from the start of our campaign to the present date and created a list of the keywords and locations that had delivered the highest conversions. Additionally, we analyzed at what time and day we were getting the maximum number of leads. This analysis helped us to clearly understand where our most leads were coming from, and we had a clear picture of where we needed to focus our efforts. Step 5: Putting Every Learning into Action After carefully analyzing all the data, we reached the final step in optimizing our campaign. With the list of our best-performing keywords, we created two additional campaigns, one with phrase match keywords and another with exact match type. Although we could have created ad groups within the same campaign, we needed better control over our spend, so we decided to create new campaigns. For these new campaigns, we added only the best-performing locations and set them to run during the best days and hours. We used the same ad copies and campaign settings as the original campaign, but the

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