If you’re here, you’ve probably faced click fraud troubles, and you’re not the only one – it’s a massive $84 billion issue. But no worries! We’ve done the research and found the best 5 click fraud software to help you fight click fraud and save your budget. Let’s get right into our recommendations.
#1 Lunio
Key Features:
- Automated Click Analysis: Swiftly identifies and blocks clicks displaying signs of being fake, fraudulent, or non-converting, ensuring optimal ad performance.
- Over 15 Ad Networks Support: Lunio extends its protective umbrella across major ad networks, including Google, Bing, Twitter, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver, and more.
- Total Transparency: All click activities from every ad channel are stored as first-party data, providing a rich dataset for in-depth analysis.
- Agency Ready: Tailored for digital agencies, Lunio supports multi-account and multi-campaign nested administration and reporting.
- No False Positives: Leveraging a machine learning approach, Lunio significantly reduces the chances of false positives, allowing advertisers to promote with confidence.
- Feedback Optimization: Harnesses high-quality traffic behavior data to optimize positive buying signals, enhancing the overall advertising strategy.
Pricing:
Lunio doesn’t provide any pricing details on their website, platform offers customized quotes based on individual requirements.
#2 ClickGUARD
Key Features:
- Intelligent Blocking: Automatically prevents clicks from IP addresses associated with the same device using device-based rules.
- VPN IP Detection: Identifies and integrates VPN IPs into the system for comprehensive blocking.
- Bot Classification: Automatically recognizes and categorizes bots, crawlers, spiders, spam-bots, malware, and spyware, facilitating targeted actions.
- Granular Control: Offers meticulous customization and control, enabling the automatic blocking of flagged click sources and exclusion of ad placements.
- Superior Protection: Goes above and beyond Google Ads, providing heightened defense against invalid ad clicks.
- User-Friendly Interface: Features an intuitive interface for straightforward setup and management.
- Real-Time Reports: Generates automated reports with real-time bot mitigation, aiding in the identification and exclusion of invalid traffic.
Pricing:
Starting at $89/month for accounts with a spending limit of up to $5k, ClickGUARD extends a 20% discount on annual renewals. This package encompasses features for a single website, single PPC account, up to 2 members, and unlimited clicks. ClickGUARD also offers a 7-day free trial, allowing users to explore its capabilities firsthand without commitment.
#3 TrafficGuard
Key Features:
- Full-Funnel, Multipoint Solution: TrafficGuard’s comprehensive approach allows advertisers to monitor traffic at every stage of the funnel, from impression to conversion. This ensures that the advertising budget is deployed effectively throughout the entire customer journey.
- Customized Filters: Advertisers can leverage customized filters to monitor the activity of affiliate partners, mitigating the risk of fraudulent behavior. This feature enhances transparency and accountability within the advertising ecosystem.
- Compliance Filtering Feature: Standout among features is the compliance filtering feature, which filters out non-compliant traffic that does not meet specific criteria set by the advertiser. This ensures that advertisers’ budgets are allocated to traffic aligning with their requirements.
Pricing:
TrafficGuard offers a Detection-only plan at $0/month, providing a cost-effective entry point for advertisers looking to enhance their fraud protection measures. Additionally, the platform presents a PAYG (pay as you go) plan, charging a 2% of the Google Ads Spend. This flexible pricing structure caters to diverse advertiser needs, allowing them to choose a plan that aligns with their budget and objectives.
#4 Cheq.ai
Formerly known as ClickCease, CHEQ.ai Essentials has evolved into a robust solution against invalid clicks. While ClickCease efficiently combats click fraud, CHEQ Essentials takes it a step further. Utilizing an advanced fraud detection and blocking engine, it conducts over 2,000 real-time behavior tests on each visit across multiple channels and platforms.
Key Features:
- Audience Exclusion: Aids in preventing invalid traffic from contaminating audience segments, ensuring scalability beyond Google’s 500-blocked IP cap and manual IP blocking on Microsoft Ads.
- Pixel Guard: Acts as a sentinel, preventing fraudulent conversions by bots and malicious users from influencing Google Ads’ optimization engine. This feature is especially beneficial for campaign types that don’t support traditional IP blocking or Audience Exclusion, such as Performance-max campaigns.
- Multipoint Protection: Detects and blocks click fraud and ad fraud across various ad platforms, providing a comprehensive view of interactions with your ads. Customizable fraud filters empower users to tailor protection based on their preferences.
Pricing:
Pricing for CHEQ.ai Essentials commences at $149/month, complemented by a transparent 7-day free trial. Explore the realm of ad protection with a solution designed to empower without immediate commitment.
#5 PPCShield
Key Features:
- Click Monitoring 24/7: PPC Shield diligently monitors and analyzes the quality of every click in your active Google Ads campaigns, providing a continuous assessment of click authenticity.
- Click Fraud Detection: Utilizing a sophisticated algorithm, PPCShield assigns a risk score to each click, considering various factors to identify and categorize non-human and fraudulent clicks.
- Instant IP Blocking: Recognizing potential threats, suspicious IPs are promptly blocked, preventing them from viewing your ads again and mitigating the impact of fraudulent activity.
- Automated Reporting: It provides reports through email summaries and a user-friendly dashboard, offering insights into your savings, click analytics, and a record of blocked IPs.
Pricing:
PPCShield extends a 14-day free trial, allowing users to experience its features firsthand. The pricing plan starts at $39 USD, catering to unlimited Ads Accounts with coverage for up to 5,000 Ad Clicks. Choose PPCShield for a cost-effective and efficient solution to combat click fraud and enhance the performance of your Google Ads campaigns.
Takeaway:
A recent blog on Search Engine Land reveals a shocking $84 billion lost to ad fraud in 2023, with projections soaring to $172 billion by 2028 (source: Juniper Research).
This financial leakage is a serious concern for businesses. To protect your ad spend, the implementation of click fraud protection tools is crucial. Guard your campaigns against the rising tide of ad fraud and ensure every click counts.
