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Circumventing Systems Policy | Google Ads Account Suspended If you’re here, chances are you’re either figuring out Google’s rules or your account is on a timeout. No worries! We’re on a light-hearted trip through Google Ads and their mysterious Circumventing Systems Policy. What is Circumventing Systems Policy? In simple terms, the Circumventing Systems Policy is like Google’s guide to fair play in the digital marketing arena. It sets the rules to ensure a level playing field, preventing any crafty maneuvers that might deceive or dodge the review process. Picture it as a watchful referee, ensuring everyone follows the playbook with no room for tricks! Should you be worried about Circumventing Systems Policy? When your Google Ads account faces suspension, it’s not just a timeout—it means a temporary halt to your online presence. Your ads disappear, and the opportunity to connect with potential customers decreases. It’s like having the stage but no spotlight. The impact? A dip in visibility, potential customer reach, and business opportunities. But fear not, we’re here to guide you through this intermission with insights and solutions to regain the spotlight on your digital stage! Why your Google Ads account faces suspension? The Digital Pests: Malware and Unwanted Software: Your Google Ads account may face suspension if it hosts or links to malicious software. This includes notorious troublemakers like computer viruses, worms, trojan horses, spyware, and other sneaky scripts. Google takes a strong stance against these digital pests, ensuring a safer online environment for all users.” The No-Go Zone: Unfair Advantage: Trying to gain an unfair traffic advantage on the Google Network is a strict violation. This includes affiliates bending the rules, promoting similar content across multiple accounts simultaneously, and attempting to show more than one ad at a time for the same business, app, or site. Google ensures a level playing field, and any breach of this policy may lead to account suspension. Playing Honest: The Verification Game: Submitting false info during account verification is like trying to sneak past the bouncer with a fake ID – it won’t end well. Google’s verification process is there for a reason, and honesty is the name of the game. Providing inaccurate details can lead to account suspension, so it’s best to keep it real and play by the rules. The Art of Digital Camouflage: Cloaking: Cloaking is a big no-no in the online world. It’s like showing different things to different people – some see one side, others see something else. Tricks like redirecting, switching content slyly, or using click trackers to sneak around are not cool. Google doesn’t like these games and can suspend your account if caught. Why Google Says No to Cloaking?: Google wants everyone to play fair. If you try to hide what you’re really up to by showing different stuff to different folks (for example different content for humans and different for Google bot), it’s a violation. Whether it’s redirecting or playing with content, Google can suspend your account in a blink. It’s a reminder to keep things clear and honest online. Site Tricks and Treats: The No-Gos: Messing with site content or playing hide-and-seek with landing pages is a serious violation. If your site has been manipulated to confuse users, like injecting sneaky scripts, launching pop-up ads, or redirecting users without their consent, it’s a big no-no. Google wants websites to be straightforward and safe for users. What Could Lead to Trouble?: If your site has been hijacked, injected with unwanted scripts, or is doing things behind the scenes that users don’t know about, it’s a problem. Google takes these violations seriously. Make sure your website operates cleanly, without hidden agendas, to keep things smooth and trouble-free. How to identify or fix the issue? Conducting a Policy Check and Crafting a Checklist: The initial step following an account suspension involves a meticulous review to identify any intentional or unintentional breaches of Google’s policies. Create a checklist to systematically examine whether your website has run afoul of Google Ads policies, particularly in areas like Unfair Advantage, Cloaking, Content Manipulation, or the submission of inaccurate information during the verification process. This systematic approach lays the groundwork for a comprehensive recovery strategy. Dive into Search Console: Begin your search for solutions by looking into Search Console. “If you’ve set it up”, this digital detective reveals crucial insights about your website. Look out for signs of malware or any other discrepancies that might be triggering the account suspension. It’s often the first stop on the road to resolution. Comprehensive Review of Your Website Option 1: Use online tools such as Visual Total or Securi, these websites work reliably, and all you have to do is paste your URL. They will promptly inform you if your website is affected by malware or any other issues. It’s that simple, and often, this option works effectively. Option 2: Hire the expertise of a skilled developer. In instances where certain scripts might not be visible to online scanners, hiring a developer can be crucial. They’ll meticulously audit your website code, scrutinizing each page for any signs of suspicious code that could be triggering the account suspension. Reaching Out to Google Ads Team: A Rollercoaster Experience: When dealing with an account suspension, reaching out to the Google Ads Team is a logical step. But from personal encounters, it’s essential to be aware that Google’s support can sometimes be a bit hit-or-miss, struggling to provide precise details about the account issue. However, persistent inquiries or securing a dedicated account manager might offer some clarity in certain instances, helping uncover the underlying cause of the account suspension. Despite the challenges, proactive communication can lead to valuable insights and potential resolutions. Circumventing Systems Policy: Proactive Measures to Stay Compliant Comply Comply & Comply: Fortify your account’s integrity by completing Google’s verification process well in advance. This proactive step not only establishes your authenticity but also minimizes the risk of potential discrepancies during the verification process.Also, take a proactive stance by meticulously going through our comprehensive checklist titled ‘Why Your Google Ads Account Faces Suspension.’ This checklist serves as a valuable guide, highlighting potential

Ecommerce Marketing, Lead Generation

Simplify and Sell: A Guide to Effortless Online Conversions

Ecommerce Marketing, Lead Generation / gohnd

Simplify and Sell: A Guide to Effortless Online Conversions You’re in a hurry at the store, just want to grab your chips and go, but the person in front is digging through their purse for those last few pennies. Annoying, right? That’s how your customers feel with a clunky website. Now, let’s dive into the nitty-gritty. Picture this: a visitor lands on your online store, excited to make a purchase. But, ah, the checkout process is tedious, with too many forms and steps. That’s friction! Which affects your conversion rate In this blog, we’ll unravel the secrets to boost your conversion rates by ironing out these speed bumps and making your online journey as smooth as a Bollywood dance move. Let’s get started! Problem: Information Overload: Bombarding your prospects with an interrogation session can be a major turn-off. Ease up on the details you ask for; nobody wants to feel like they’re revealing state secrets just to buy a pair of shoes. Design Overkill: We’ve all seen those websites that look like a unicorn exploded on them. While creativity is good, over-decoration can confuse and distract. Complex Checkout Process: Too many steps in the checkout dance? Your customers might decide to sit this one out. Trust Deficit: Building trust is crucial. If your website looks shady or lacks testimonials, it’s like trying to sell ice to Eskimos in the digital age. Technical Turmoil: Imagine hosting a party where the lights flicker, the music stutters, and the doors jam. Technical glitches on your website can create a similar chaotic atmosphere. We’ll delve into the impact of a non-responsive, glitch-ridden site on your audience’s experience. Solution: E-Commerce Checkout: Simplify Forms: Think of your checkout form as a conversation. Keep it short and sweet. Only ask for the essential details – name, address, and payment information. Avoid the third-degree questioning that might scare off your customers. Enable Guest Checkout: Not everyone wants to commit to a long-term relationship. Let customers have a fling with your products by offering a guest checkout option. Skip the mandatory account creation and watch your conversion rates soar. Diverse Shipping Options: Variety is the spice of life, and that includes shipping options. Offer choices – standard, express, or even a ‘surprise me’ option. It’s about giving your customers control and making their experience tailored to their needs. Security Badges: Trust is the currency of the digital realm. Showcase security badges and trust symbols prominently during checkout. It’s like having a bouncer at the club entrance – reassuring your customers that their data is in good hands. Payment Variety: People have different tastes, especially when it comes to payments. Accept credit cards, mobile wallets, and embrace ‘Buy Now, Pay Later’ services. Providing a buffet of payment options ensures no one leaves the table hungry. CTA Strength: Your call-to-action is the dance instructor guiding your customers through the checkout waltz. Optimize it for clarity and engagement. Use language that nudges them to take the next step – confirming their purchase. Lead Generation (Website/Facebook Forms): Trim Forms: Imagine your form as a bonsai tree – carefully pruned to only include the essential branches. Request only the necessary information to keep the process breezy and prevent your audience from feeling overwhelmed. Clear CTAs: Craft your call-to-action like a movie trailer – compelling and to the point. Make it impossible for your audience to resist clicking. Use action-oriented language that propels them toward the next step in their journey. Phone Call CTAs: Sometimes, direct communication is key. Include prompts that encourage immediate phone calls. It’s like handing them a hotline to your business, fostering a more personal and immediate connection. Simplified Path: Guide your audience along a clear and straightforward path. Think of it like drawing them a map with a big ‘X’ marking the spot of valuable leads. Eliminate unnecessary detours to ensure they reach their destination smoothly. These solutions act as your website’s choreographer, orchestrating a seamless performance that keeps your audience engaged and delighted. Ready to let the dance begin? Let’s hit the stage!

Google Ads

8 Essential Google Ads Strategies for SaaS Growth

Google Ads / gohnd

8 Essential Google Ads Strategies for SaaS Growth In today’s fast-paced digital marketplace, running Google Ads has become a standard practice for SaaS businesses looking to expand their reach and boost profitability. However, it’s not uncommon for companies to invest in Google Ad campaigns only to find that the expected surge in growth remains elusive. If you’ve been facing this challenge and are looking for effective Google ads strategies for SaaS growth, you’re in the right place. In this blog post, We will provide valuable Google Ads Strategies to help you maximize the potential of your advertising efforts. Let’s discover and unlock the true power of Google Ads for your SaaS success. What are Google Ads strategies? Here are 8 must implement Google Ads strategies to your SaaS ad campaign that can help you maximise the impact of your Google Ads campaigns, ensuring your SaaS business not only survives but thrives in the digital realm. Conduct comprehensive industry research Transform your ads with real life success stories Start with a manual bidding strategy Landing Page Design Research on Competitors Make bids on your competitors’ brand terms Utilise Ad Extensions Implement Remarketing Campaigns 8 Effective Google ads strategies for SaaS business Conduct comprehensive industry research Ensure that your research covers the entire industry during your research process. It is also essential to become familiar with common industry-specific terminology and ensure that everyone on your team, as well as any third-party collaborators, understands and uses the same terminology consistently. Sometimes, industry terms may seem similar but carry different meanings in various parts of the industry. For instance, consider the distinction between “enrolment services” for payors and providers. While they may appear interchangeable, using the more technically accurate term is vital. In the process of conducting industry research, focusing on keywords becomes paramount. This practice helps you identify the most precise words and phrases to enhance your campaign and ensures the correct utilisation of industry jargon/ terminology. Using a Google keyword planner can be highly beneficial in this regard. Transform your ads with real life success stories Utilising case studies in Google ads can effectively demonstrate the value and success of your SaaS product. Genuine success stories and customer testimonials enhance credibility and trust. Prospective customers tend to trust experiences and results shared by others. Use a compelling CTA that guides users to explore the complete case study, like “Explore Our Success Stories” or “See How We Achieved This.” Elevate your ad ROI by highlighting remarkable results through case studies and testimonials. Start with a manual bidding strategy Google Ads offer bidding strategy options to choose from. Some of these are automated, but in the initial stages of your campaign, it is wise to stick with manual bidding. Because at initial stage, you may get irrelevant traffic to your site. Once your campaign gains momentum and reaches your desired conversion rate, you can consider transitioning to automated bidding. However, during the initial stages, staying on manual bidding is best. If you are considering adjusting your bids, you will need to regularly monitor your keyword dimensions, including audience, device, gender, location, time of day, day of week, age, and household income etc. If you are interested in experimenting with automated bidding, it is advisable to do so within a test or “dummy” campaign. This approach allows you to assess success without risking profit loss or harm to your business. Landing Page Design The quality of your landing page plays a vital role for your brand to your audience, so make sure your landing page gives the best user experience to your website visitors. Poorly designed or difficult to navigate landing pages are extremely off-putting and will have a devastating effect on your conversion success. Your landing page should have clear and compelling headline, engaging visuals, strong call to action, responsive and mobile-friendly, trust indicators, form optimization, loading speed, unique selling proposition, consistent message, exit-intent popups, and many others. We have an upcoming post on How to design an effective landing page that converts. So, stay tuned to our blog. In short, your landing page should contain elements which convert your audience into customers. Research on Competitors Analysing competitors is a crucial step for any business, whether it is a SaaS company or any other B2B or Ecommerce business. Before advertising your products or services on Google Ads, conducting a competitive analysis is vital. This analysis allows you to gain insights into how your competitors advertise and achieve success in their promotional campaigns. Understanding the potential of your industry for Google Ads is crucial. Google Ads offers robust functionalities such as “auctions insights,” providing valuable data on competitors utilizing similar keywords. This feature empowers you to gain insights into your competition, allowing you to make informed strategic decisions. Once you have conducted a thorough competitor analysis, you can implement a proper campaign strategy for your Google Ads advertising. Because analytical data will give you a proper understanding of your relevant marketplace. There are also other tools available for your competitors’ analysis of your SaaS business in the market, such as Spyfu, SEMrush, etc. So, get yourself prepared before entering Google Ads for maximum benefit. Make Bids on your Competitors’ Brand Terms Remarkably, your competitors might be actively bidding on your brand names, necessitating immediate action. Within your ongoing campaigns, the “Auction insights” tool is pivotal for identifying competitors you want to challenge in bids. This tool facilitates a comparative analysis of your performance against others competing in the same auctions. While you can bid on their brand terms, it’s imperative not to include those keywords in your ad copy. Moreover, employing inventive ad content allows you to leverage your competitors’ terms to highlight your strengths and reasons why potential customers should favour your offerings. Utilise Ad Extensions Ad extensions serve as additional pieces of information that you can add to your Google Ads to make them more informative and appealing. Several types of ad extensions are available, including site link extension, callout extension, structured snippet extension, review extension

Google Ads

How to Optimize Google Ads for Local Business

Google Ads / gohnd

How to Optimize Google Ads for Local Business In today’s highly competitive Indian business world, local business owners face a significant challenge – how to effectively connect with potential customers and boost local sales while managing their daily operations. With over 15 years of experience in the industry, I’ve seen the positive impact of Google Ads for local businesses in India. This blog post is a comprehensive guide created for the Indian audience, offering practical insights, tips, and strategies to help local businesses harness the potential of Google local ads in the Indian market. Whether you’re an experienced business owner or an aspiring entrepreneur, this guide will empower you to enhance your online presence, connect with local customers, and thrive in the Indian business environment. Without further ado, let’s dive straight into how you can set up and kickstart your local campaign with Google Ads effectively. Optimize Your Site and Google My Business Listing for Local Create a Local Feel on Your Landing Page To connect with the local audience, design a landing page that resonates with the community. Use local imagery, colours, and language that reflect the region’s culture and identity. Tailor the content to highlight how your products or services are relevant to the local area. Incorporate Local Keywords Boost your local presence by integrating keywords that include the name of your city, neighbourhood, or region into your website’s content. For instance, if you’re a Bangalore based bakery, use keywords like “Bangalore bakery” to improve visibility in local search results.(use area/city names that you want your customers from) Highlight Reviews Build trust and credibility by showcasing reviews and testimonials on your website. Positive experiences from customers near you reinforce your strong local reputation. Encourage satisfied customers to leave reviews on your Google My Business profile. Maintain Consistency in Business Information Ensure that your business information, including your name, address, and phone number (NAP), is consistent across your website, Google My Business listing, and Google Ads campaigns. Consistency builds trust and reinforces the local aspect of your business. Optimize for Mobile Given that many local searches occur on mobile devices, it’s crucial to have a mobile-friendly website. A responsive design and a user-friendly experience on smartphones and tablets are essential. Google tends to favour mobile-optimized sites in local search results. Add Map in your contact us page Adding a map to your “Contact Us” page can be useful for your local business. It’s a simple yet highly effective way to provide your website visitors with clear directions to your physical location. By incorporating a map, you’re making it convenient for potential customers to find their way to your store or office, enhancing the overall user experience. Whether they’re looking for your business on a smartphone or desktop, a map on your “Contact Us” page simplifies the process of locating and reaching out to you. This small addition can have a big impact on your local customer engagement and conversion rates. By implementing these strategies, you create a seamless experience for potential customers searching in your area, enhancing your presence on Google Ads and increasing the likelihood of local users engaging with your business. Precise Location Targeting When it comes to running effective local ads on Google, precision in location targeting is paramount. Here’s how you can optimize your location targeting for maximum impact: Narrow Down Your Geographic Area Rather than casting a wide net, focus on specific geographic areas where your target audience resides. If you operate a local bakery, for example, narrow your targeting to the neighbourhoods and suburbs surrounding your physical store. Utilize Radius Targeting Google Ads allows you to target a specific radius around your business location. This is particularly useful for businesses with physical storefronts. You can choose to target users within 1 KM, 5 KM, or any radius that suits your customer reach. Leverage ZIP Code Targeting Targeting by ZIP code enables you to pinpoint exact areas where your services or products are in demand. It’s especially beneficial for service-based businesses that can serve customers within certain ZIP codes. Exclusionary Targeting In addition to targeting specific areas, consider excluding regions where your business doesn’t operate. This prevents unnecessary ad spend on users outside your service area. Customize Ad Scheduling Align your ad schedule with local search behaviour. For instance, if you’re a restaurant, schedule your ads during lunch and dinner hours when people are more likely to search for dining options. Use Location Bid Modifiers Adjust your bids based on the performance of different locations. If you notice that a specific neighbourhood drives more conversions, allocate a higher budget to that area to maximize ROI. Analyse Geographic Data Regularly review your campaign performance by location. This will help you identify areas that need more attention and those where you can refine your targeting for better results. By implementing precise location targeting, you can ensure that your ads are shown to the most relevant local audience, increasing the likelihood of driving local traffic and conversions. Local Keyword Selection Selecting the right keywords for your local Google Ads campaign is essential to reach the audience that matters most to your business. Here are some tips for optimizing your keyword selection: Incorporate Local Keywords Include location-specific keywords in your ad campaign. For instance, if you run a plumbing service in Mumbai, use keywords like “Mumbai plumber” or “plumbing services in Mumbai.” These keywords help your ads appear in relevant local searches. Long-Tail Keywords Long-tail keywords, which are more specific phrases, can be highly effective for local campaigns. They often indicate strong intent, such as “emergency electrician in South Delhi” or “best pizza delivery in Gurgaon.” Use Google’s Keyword Planner Google offers a Keyword Planner tool to help you discover relevant keywords. This tool provides insights into keyword search volume, competition, and suggestions for local keywords. Negative Keywords Implement negative keywords to prevent your ads from showing for irrelevant searches. For instance, if you’re a high-end restaurant, you may want to exclude terms like “cheap” or “fast food” from triggering your ads. Competitor

Marketing Guide, Online Marketing

SaaS Marketing Handbook: 5 Must-Use Channels for Immediate Success

Marketing Guide, Online Marketing / gohnd

SaaS Marketing Handbook: 5 Must-Use Channels for Immediate Success Running a SaaS business but not satisfied with the results? You’re not alone. Many have explored various free as well as paid channels, yet success remains elusive. Achieving an impressive return on investment from your marketing strategies can be a significant challenge. On the other hand, if you’re planning to start a SaaS business, you might be wondering which marketing platforms are must to use. In either case, you’ve come to the right place for guidance and solutions. SaaS offers, as a business or consumer, cutting-edge solutions delivered via the cloud. However, beneath the surface of your success and expansion, SaaS companies like yours encounter a wide array of challenges and difficulties. These obstacles may include intense market competition and the high costs of acquiring customers, as well as the ongoing challenge of retaining customers and ensuring the security of your data. This SaaS marketing guide delves into the intricate landscape of why B2B SaaS marketing is different from other businesses marketing, what are the effective marketing tactics for SaaS and marketing platforms with strategies tailored specifically for SaaS companies to help you maximize your Return on Investment (ROI). So let us get started. Why SaaS marketing is different than other B2B, B2C and Ecommerce marketing SaaS marketing differs from other types of marketing like B2B (Business-to-Business), B2C (Business-to-Consumer), and Ecommerce in several ways: Complex Sales Cycles SaaS often involves longer and more complex sales cycles, especially for enterprise-level solutions. It requires educating potential customers, building trust, and addressing specific pain points. Recurring Revenue Model SaaS operates on a subscription model, where customers pay regularly so retaining them is crucial. This demands ongoing marketing efforts to retain them, unlike one-time purchases in Ecommerce. Customer Onboarding Effective SaaS marketing involves seamless onboarding processes to help users understand and derive value from the software quickly. This is not as critical in many B2B and B2C businesses. Continuous Updates and Education SaaS products are constantly evolving. Marketing must communicate updates and educate users to maximize the value they get, unlike many B2C or Ecommerce products that remain static. Trial and Freemium Models SaaS mostly offers free trials or freemium models to let users experience the product. Marketing strategies must convince users to invest time and, eventually, money in the product after trial ends. Targeted Audience SaaS marketing often targets niche audiences, while B2C and Ecommerce may have broader customer bases and wider audience. Content Marketing SaaS relies heavily on content marketing to educate and inform users. Blog posts, webinars, podcasts, and guides play a crucial role in SaaS marketing. Customer Success and Support SaaS businesses often have strong customer success and support teams to ensure customers have a positive experience, which is less common in B2C and Ecommerce. Reviews and Ratings SaaS marketing often relies on user reviews and ratings to build trust and credibility, which may not be as prominent in B2C and Ecommerce marketing. Referral Programs Referral and affiliate programs are commonly found in SaaS marketing to incentivize users to bring in new customers. In summary, SaaS marketing is different due to its subscription-based model, ongoing customer education, and continuous updates. Now, let us checkout what are the effective marketing channels that can be a game-changer for your B2B SaaS business, enabling you to not only attract new customers but also retain them. Let us check out what are they and why they are effective. Effective marketing channels SaaS industry Whether you provide SaaS solutions such as web-to-print software, accounting software, or payment gateways, optimizing your website for SEO and building backlinks is a crucial step. However, these alone may not be sufficient. To achieve huge success, these below 4 proven marketing channels are essential to explore. So, let us check out. 1. Paid Marketing Paid marketing can be highly effective for SaaS businesses for several compelling reasons Quick Customer Acquisition Paid marketing channels such as Google Ads/ Microsoft Advertising and social media advertising like LinkedIn Ads, Facebook Ads allow SaaS companies to rapidly reach their target audience. This can result in quicker customer acquisition compared to organic methods, which may take longer to gain traction Targeted Reach Paid marketing enables advertisers to target based on demographics, interests, behaviour, and other factors. SaaS companies can reach potential customers who are more likely to be interested in their specific software solutions. This reduces wasteful spending on reaching irrelevant audiences. Measurable Results Paid marketing provides detailed analytics and performance metrics. SaaS businesses can track key performance indicators (KPIs) such as click-through rates, conversion rates, cost per acquisition, and return on investment (ROI). This data-driven approach allows for constant optimization of campaigns. Customer Retention Paid marketing can also be used to target existing customers with upsell or cross-sell offers, as well as to keep them engaged with your product through newsletters, educational content, and special promotions. This contributes to higher customer retention rates. Promotion of New Features and Updates SaaS companies often release new features and updates to their software. Paid marketing allows them to effectively promote these changes to their user base and attract attention to the improved functionality. Competitive Advantage By using paid marketing, SaaS businesses can gain a higher position in search results. They can bid high then competitors for highest ad placements, strategically position themselves as leaders in their industry, and capture market share. Remarketing Opportunities Paid marketing enables remarketing or retargeting campaigns, which involve showing ads to users who have previously interacted with your website or ad. This tactic can help to re-engage with potential customers who may not have converted on their first visit over website. Cost Control Paid marketing campaigns can be managed with careful budget control. Companies can set daily or monthly spending limits, ensuring they do not exceed their allocated marketing budget. Testing and Optimization Paid marketing platforms offer advertisers A/B testing and split testing capabilities, allowing SaaS companies to experiment with different ad creatives, copy, targeting options, and landing pages. This helps to refine marketing strategies

Online Marketing

Boost Diwali Sales with Our Guide to Ecommerce Success

Online Marketing / gohnd

Boost Diwali Sales with Our Guide to Ecommerce Success Imagine the massive wave of eager Indian shoppers, armed with smartphones and laptops, ready to make purchases with a single click. Did you know that in recent years, Indians have spent billions on online shopping during the festive season? According to a report by Livemint, Indians spent a whopping $32 billion on purchases during the Diwali period. Why Diwali sales strategy is this important for your ecommerce business? Well, if you want a piece of that lucrative Diwali pie, being prepared well in advance is the key. It’s not just about lighting lamps and bursting firecrackers; it’s about ensuring your digital storefront is as radiant and attractive as the festival itself. Don’t worry; we’ve got you covered. In this blog post, we will provide you with a step-by-step guide to make your online business ready for the grand Diwali sale 2023. Why It’s Crucial to Get Your Store Ready for Diwali 2023 Getting your online store ready for Diwali isn’t just about participating in the festivities; it’s about providing a seamless and compelling experience to your customers. Here’s why this preparation is so critical: During Diwali, shoppers are in a buying mindset. They are 100% serious about making purchases. They’re not just browsing; they’re ready to buy. This means that any flaws in your marketing strategy, such as unclear discounts and messaging, can significantly hurt your conversion rates. To make the most of this festive season and maximize your sales, you need to align your online store with the expectations of these enthusiastic shoppers. Here’s festival marketing ideasto do it: Festive Season Product Selections It’s not just about selecting products that sell; it’s about recognizing and showcasing your star performers. Take a deep dive into your historical purchase data and identify your all-time best-selling products. These are the gems in your catalogue, and during Diwali, they deserve the spotlight. Give them a festive makeover or add special Diwali-themed elements to make them even more appealing to your customers. Set Up Diwali Special Offers and Discounts Create a buzz by offering special Diwali discounts and offers. Shoppers love a good deal, and this is the season for it. Plan your discounts strategically, and don’t forget to highlight them on your website. Create and Keep a Consistent Theme Make sure your online store reflects the festive spirit. Keep a consistent theme across your website and marketing materials. Use banners and creatives that capture the essence of Diwali. It’s all about creating an immersive experience for your visitors. How can organic social media tactics turn your Diwali festival advertising campaign into a big success? Festive Content Calendar Develop a content calendar for your social media platforms that highlights your best-selling products in a festive context. This means creating posts, images, and stories that not only showcase your products but also evoke the Diwali atmosphere. Think of creative ways to incorporate traditional elements, lights, and Diwali motifs into your visuals. User-Generated Content Contests Encourage your customers to become part of the celebration. Run user-generated content contests where they can share photos of themselves using your products in their Diwali celebrations. This not only creates a sense of community but also provides you with authentic content to feature on your social media. Countdowns and Sneak Peeks Create anticipation and excitement by running Diwali countdowns and sneak peek posts. Tease your audience with upcoming offers and discounts. Use eye-catching visuals and compelling captions to build curiosity and draw them to your store. Engage with Festive Hashtags Diwali comes with its own set of popular hashtags. Use them in your posts to ensure your content reaches a broader audience. Also, create your unique Diwali-themed hashtags to encourage users to join in the conversation. Stories and Live Streams Use social media stories and live streams to provide real-time updates on your Diwali promotions. Share behind-the-scenes glimpses of how your store is preparing for the festival. It adds a personal touch and builds trust. Contests & Games Enhance user engagement by incorporating quizzes, polls, questions, AMA threads, “Tag a Friend” contests, and giveaways or photo contests. These interactive elements will make your social media presence more dynamic and entertaining. Boost Diwali Sales with Paid Ads Paid ads are like a loudspeaker for your Diwali offers. They help you get noticed when competition is high, and people are in a shopping mood. Facebook ads and Instagram ads are two best ecommerce product advertising platforms that work really well, where you can reach lots of people, and Google Ads, which helps you appear when people are searching for Diwali stuff. Now, let’s talk about the specific ad campaigns on these platforms step by step. Social Media Campaigns on Facebook and Instagram Boost Post Boosting posts is your direct route to a larger audience. It’s like taking your message to a bustling market square where more people can see it. For Diwali, you can use this to showcase your exclusive offers, highlight featured products, or promote special discounts. It’s a straightforward method to ensure that your Diwali message reaches more eyes and potentially attracts more customers. Video Views Campaign Videos have the captivating power to engage your audience. A Video Views marketing strategy for Diwali is perfect for showcasing your Diwali products in an enticing and visually appealing manner. Whether it’s short videos displaying your offerings, customer testimonials, or a heart-warming Diwali greeting, this campaign can help you capture the attention of potential customers and keep them engaged with your brand during the festive season. Creating Top Funnel with Traffic Campaign If you want to drive more visitors to your website, a traffic campaign is the way to go. This approach focuses on introducing your brand and Diwali offerings to a broader audience. It’s particularly valuable for creating awareness among potential customers, ensuring they know about your presence and the exciting products you have in store for Diwali. Diwali Optimization for Conversion focused Campaign As Diwali approaches, shoppers are ready to make purchases. A conversion campaign marketing strategy

Facebook Ads

Real Estate Facebook Ads Guide 2023: With 5 Best Ad Examples

Facebook Ads / gohnd

Real Estate Facebook Ads Guide 2023: With 5 Best Ad Examples Ever wondered which Facebook ad can boost your real estate business online? In a world where every click counts, choosing the right ad strategy is crucial. Whether you’re a seasoned entrepreneur or a start-up founder, getting into Facebook ads can be both interesting and a bit challenging. In this guide, we’ll explain the ins and outs of real estate Facebook marketing. We’ll avoid complicated technical terminologies and focus on simple insights that make sense for real estate agents and builders like you. So, get ready as we explore the dynamic world of Facebook ads management, designed specifically for the unique needs of real estate businesses in India. Before delving into advertisements, let’s take a quick look at the staggering size of the real estate market in India. According to data from Mordor Intelligence, Statista, Timesnownews, and Sobha Ltd, the estimated market size is a whopping INR 265.18 billion in 2023, equivalent to approximately USD 3.4 billion. Projections indicate a robust growth trajectory, with a Compound Annual Growth Rate (CAGR) of 25.60%, aiming to reach INR 828.75 billion by 2028. Within this expansive market, the residential sector takes the lead, constituting a substantial 70% of the total market size. Following closely is the commercial sector, comprising 20%, while the industrial sector makes up the remaining 10%. Notably, the real estate landscapes of Mumbai, Delhi NCR, Bengaluru, Chennai, and Hyderabad emerge as pivotal, boasting the highest market sizes among Indian cities. Do Facebook ads work for real estate? In the competitive Indian real estate market, using Facebook real estate ads for agents is a must. With a massive 400 million users in India, Facebook’s reach is unmatched. It helps you precisely target your audience, ensuring your ads reach the right people for maximum impact. Considering the limited attention span in the digital world, the numbers are crucial. Indians spend about 2.5 hours daily on social media, and 52% of homebuyers turn to Facebook for property searches. In key real estate hubs like Mumbai, Delhi NCR, Bengaluru, Chennai, and Hyderabad, using Facebook ads strategically becomes essential for standing out and connecting with potential clients. How can you use real estate Facebook ads different objectives? Awareness objective Imagine the anticipation as you prepare to launch a ground-breaking real estate project in Mumbai’s competitive market. Opting for the awareness objective on Facebook, your ads become a visual spectacle. They unveil captivating visuals of your project, offering a sneak peek into its unique features and architectural marvels. This not only introduces your brand to a wide audience in the city but also generates excitement and curiosity about what makes your real estate offerings stand out. Traffic objective Now, consider a scenario where you’ve recently revamped your real estate website, loaded with updated property listings and insightful content. By choosing the traffic objective on Facebook, you guide users directly to your website. These ads entice potential clients to explore your listings, delve into informative content, and discover the full spectrum of your real estate services. It’s a strategic move to not just showcase your offerings but to actively drive interested users to your online hub for a comprehensive experience. Engagement objective Prioritizing community engagement, envision hosting a virtual event to discuss the latest trends in real estate. The engagement objective on Facebook becomes your tool to spark interaction. Your ads invite users to like, share, and comment on event posts, fostering a vibrant online community around your brand. This dynamic engagement not only creates a buzz but also positions your real estate business as an active participant in industry discussions, enhancing credibility and trust. Leads Objective Now, for a real estate business aiming to generate leads or walk in’s for a new residential development, the leads objective takes centre stage. Facebook ads guide interested individuals to a dedicated landing page designed for action. Here, they can seamlessly fill out forms to receive more information, book site visits, or express their keen interest in the project. It’s a strategic approach to converting interest into tangible leads, providing valuable opportunities for direct engagement. Sales Objective Lastly, in the pursuit of driving actual property sales, envision offering exclusive discounts for a limited time on select properties. The sales objective on Facebook becomes your accelerator for these deals. How to target buyers for real estate leads Optimizing real estate Facebook ads for actions like contacting your sales team, scheduling property visits, or completing purchases directly through the ad, this strategy transforms interest into swift, tangible results. It’s a powerful way to capitalize on the urgency created by exclusive offers, driving immediate action and facilitating successful real estate transactions. First-time home buyers As young individuals take their first steps into the real estate market, their focus is on finding affordable solutions for their initial home purchase. They are interested in mortgage advice, first-time homebuyer programs, and home décor and DIY. By utilizing Facebook’s “Behaviours” and “Interests” targeting options, a custom audience can be created, comprising those engaged with virtual tours or home-buying guides. For instance, ads tailored for users aged 25-35 in metro areas, interested in first-time homebuyer programs, can be particularly effective. Homeowners & sellers Moving along the real estate journey, current homeowners looking to sell their property seek effective strategies, insights into market trends, and tools to streamline the selling process. Their interests lie in real estate market trends, property selling tips, and home improvement. Through Facebook’s “Behaviours” and “Interests” targeting options, a custom audience can be formed, including those who have visited your property valuation tool on your website. Additionally, developing a lookalike audience based on your current client list can expand your reach. Consider setting up ads for users aged 30-60, homeowners interested in real estate trends, and those who have visited your property valuation tool. Investors For individuals with a keen interest in real estate investments, the quest is for lucrative opportunities, insights, and expert advice to optimize their investment portfolio. They are interested in investment strategies, finance,

Google Ads

Google Ads Promotional Code – Is worth it ? What is the catch?

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Google Ads Promotional Code – Is worth it ? What is the catch? Running an online business in today’s digital era comes with its own set of challenges, especially when it comes to marketing and advertising of your website. One valuable medium that can help you to boost your online business and attract potential customers is Google Ads formerly known as Google AdWords. To sweeten the deal, Google Ads often offers free Google Ads credit to businesses, enabling them to jumpstart their advertising efforts while saving some money. If you are the one who has recently received a Google ads promotional code, you are likely excited about the possibilities it presents. However, you may also have some questions and doubts about how to make the most of this promotional opportunity. This blog post is here to guide you on what Google ad promo code is, how to use them effectively, FAQs and misconceptions on Google ads free credit and is it worth it or what is the catch. Let us get started. What is Google Ads promotional code? Google ad promo codes, also known as Google Ads credits, and Google AdWords coupon code which are promotional vouchers provided by Google Ads to businesses. These codes come in different amounts and are meant to encourage businesses to advertise on Google’s various platforms, including Google Search, YouTube, and Google Display Network. It is an effective way to get started with online advertising on Google. What is Google Ads free credit? Google AdWords free ad credit is promotional code that gives businesses a specific amount of advertising credit to use on Google Ads. The Google ad credit varies as per the offer, and businesses must meet specific eligibility criteria to qualify. This free Google Ads credit can be used in all the bidding strategies like impressions, clicks or other forms of engagement with Google Ads. This credit comes with an expiration date so businesses are required to use it within a specified time frame. How to get a free Google Ad credit? Businesses get these free ad credit promotional codes via email, from Google Ads representatives, or through other marketing initiatives. Advertisers cannot request for promo codes by themselves. Also, these codes come with terms and specific criteria which must be fulfilled by advertisers before the credit appears on their ad account. Also, Google gives out promotional codes as a special offer to new advertisers with new accounts. See this below image from ads account signup page. They are giving credits who starts advertising. How does free Google Ads credit work? Google offers free ad credits to eligible businesses to encourage them to advertise on Google Ads platform occasionally. These free ad credits can vary in terms of the amount and eligibility criteria. Here’s how Google’s free ad credits typically work: Eligibility Google Ads credits are usually provided to eligible businesses and this free ad credits are often available to new advertisers or businesses that have not previously used Google Ads. Eligibility criteria can vary based on the specific promotion, geographical region, industry, or partnership through which the credits are offered. Notification Eligible businesses are usually notified via email or through their Google Ads account. The notification will contain information about the free ad credit, including the amount and any terms and conditions associated with it. Redemption To redeem the free ad credit, the business must follow the instructions provided to them. This involves signup/login into their Google Ads account and entering the promotional code they received. Ad spend requirements In many cases, to receive the full value of the free ad credit, businesses are required to spend a certain amount on Google Ads within a specified time frame. For example, Google has a current offer of Google ads ₹20,000 credit free to businesses that spend ₹20,000 in ad spend within the first 60 days which we will explain to you in detail later in this post. Google Ad campaigns Once the Google ad credit is applied to the account, businesses can use it to run ad campaigns on Google’s advertising network which includes Google Search, YouTube, and the Google Display Networks. Terms and conditions Read terms and conditions of free ad credit and follow them. These terms may include some type of restrictions on the types of ads you can run, geographic targeting, and the duration of the promotion Expiration Free ad credits often have an expiration date. Be sure to use the credit within the time limit, as unused credits may expire and become invalid. Billing If your ad spend exceeds the value of the free ad credit, you will be billed for the additional costs. Make sure to set a budget and monitor your spending regularly to avoid unexpected charges. Google’s free ad credits are subject to change, and the availability and terms of these promotions can vary. So, businesses should always read the terms and conditions associated with any offer they receive and reach out to Google’s support or their account representative for clarification if needed. Taking advantage of free ad credits can be a cost-effective advertising solution for businesses to generate leads or sales. but it becomes crucial to have a clear vision to make the most of these promotional opportunities. So, create a strong PPC marketing strategy and set up a goal before getting into it. Is Google Ads credit free? You do not have to pay for the Google Ads credits but not typically free as credits are with some conditions or requirements. To fully utilise the promo code, you may need to spend a certain amount on Google Ads within a specified time frame. These credits offered by Google are to encourage businesses to start advertising on its platform. Can I use a promo code if I already have a Google Ads account? Google ads promotional codes are primarily for new advertisers to start advertising on Google, but sometimes promotional offers are available to existing advertisers as well. The eligibility criteria can vary based on the specific offer. How to redeem

Paid Marketing

Which Paid Marketing Channel is Right for your Business?

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Which Paid Marketing Channel is Right for your Business? Are you a business owner looking to use paid marketing channels to promote your business but feeling confused about which one to use? In today’s digital world, there are many choices, and it can be a bit overwhelming. But don’t worry; we’re here to help you figure it out. This guide will walk you through the process of picking the right paid channel for your business in simple terms, making sure it matches your goals and connects with your potential customers. In our digital age, using the internet to promote your business is a must. Did you know in India alone, over 624 million people use the internet? That’s a huge audience waiting to hear about your products or services! These numbers highlight the vast reach of various marketing channels and how it can be tailored as per different business needs. By choosing the right channel, you can quickly tap into this vast online audience and grow your business effectively. How to find the right audience based on business or goal? Understanding whether you are in the business of selling products or services, the first step is to find the right audience. It lays the foundation for further refining your target audience based on factors like demographics, interests, and behaviours. Products If your business primarily sells products, consider factors such as the type of products you offer, their quality, price range, and uniqueness. For instance, if you sell high-end fashion accessories, your target audience might include individuals with a taste for luxury and a willingness to invest in quality. On the other hand, if you offer affordable everyday items, your audience might be more budget-conscious consumers. Services If your business provides services, your target audience is likely to be influenced by the nature of these services. For example, if you offer digital marketing services, your audience might include other businesses looking to improve their online presence. Identifying the specific services you provide, their benefits, and how they solve problems for your clients is crucial in narrowing down your audience. What’s the Purpose or Goal? Clearly defining your goal before launching the campaigns is very important for any one who is planning to start paid ads as it guides you to choose right paid advertising platforms, budget allocation, ad creatives, and targeting. Without a clear goal, you risk wasting your budget on campaigns that lack focus and direction. So, before embarking on your paid ads journey, pinpoint your objective: engagement, traffic, awareness, leads, or sales. It’s the cornerstone of a successful paid marketing campaign. Here, we have break down the primary goals. Engagement If your aim is to boost engagement, you’ll be looking to create ads and content that resonate with your audience, encouraging likes, shares, and comments. Traffic When traffic is the goal, your strategy will focus on driving visitors to your website or landing pages through paid search or display advertising. Awareness For brand awareness, paid marketing helps ensure your brand is visible to a broader audience through display and social media advertising Leads If generating leads is the objective, you’ll set up campaigns with the aim of capturing potential customers’ information, often through lead forms or gated content. Sales Lastly, if sales are your primary goal, paid campaigns will be designed to drive conversions, whether it’s e-commerce sales or lead nurturing for a sales funnel. Which Channels your Competitors are using Understanding which paid marketing channels your competitors are using is a crucial aspect of any successful marketing strategy. In the ever-evolving digital landscape, staying competitive means knowing where your rivals are investing their marketing efforts. Here is how you can identify competitor channels. Research Start by researching your competitors. Visit their websites, social media profiles, and any online platforms where they have a presence. Social Media Examine their social media accounts. Which platforms are they most active on, and where do they have the largest following? Take note of the type of content they post and how often. For a deeper look into your competitors’ Facebook advertising strategies, you can utilize Facebook Ads Library which is Facebook’s own tool. This tool allows you to see the ads your competition is running, providing insights into their messaging and targeting strategies. Keywords Use tools like SEMrush or Ahrefs to identify the keywords your competitors are targeting. This can provide insights into their SEO and content marketing strategies. Once you’ve identified keywords that are relevant you can use Google Ads Keyword Planner to get an estimate of traffic and possible leads or sales that these keywords can deliver. Content Sharing Look for the content your competitors are creating and sharing. Are they primarily using blogs, videos, infographics, or other formats? Paid Advertising Monitor their paid advertising efforts. This includes pay-per-click (PPC) ads on search engines and social media platforms. To gain further insights into your competitors’ paid advertising efforts, consider using PPC competitor research tools like SpyFu. These tools can help you monitor your competitors’ pay-per-click (PPC) ads on search engines and social media platforms Email Marketing If possible, subscribe to their email newsletters to see what kind of content and offers they’re sending to their subscribers. By thoroughly researching your competitors’ paid marketing channels, you can gain a clearer picture of the competitive landscape and make informed decisions about where to focus your own marketing efforts. Top 6 Effective Paid Marketing Channels to Boost Sales or Leads Search Ads These campaigns are ideal for selling products and services that are already in high demand. When people are actively searching for what you offer, appearing at the top of search results is crucial. These ads can be utilized to achieve various goals, including generating sales, leads, website traffic, and even driving potential customers to your physical store. They are particularly effective for reaching a high-intent audience, as searchers are actively seeking solutions or information related to your offerings. Example of Search Ads Social Media Ads Social media ads includes ads on social platforms like Facebook, Instagram, and LinkedIn. They are known for their flexibility, allowing

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