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10 Metrics to Measure PPC Campaign Success

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10 Metrics to Measure PPC Campaign Success Is your PPC campaign not delivering expected results? Don’t worry, you’re not alone, many people struggle to get PPC campaign success. It could be because you’re missing important metrics, which affect your ability to make the right choices for better performance.  Learning about these metrics can definitely help you to change your PPC strategies for the better. Did you know about 61% of ad spend could be wasted on unproductive searches? Wasted ad spend can range from 6.58% to 99.70%, with a median of about 75.80%, but by tracking conversions properly, you can use this information to significantly improve your Google Ads campaigns. Today we’re going to talk about 10 most important metrics that you must know to understand how your campaigns are doing and how you can make them better. Without waiting any longer, let’s jump straight into these important metrics: 10 Metrics for PPC Campaign Success Click-through rate (CTR) Imagine your ad as a bright billboard on the street. CTR tells you how many people actually stopped and walked into your store after seeing that billboard. A higher CTR means more people find your ad interesting and want to learn more, which is great for your business. How Important CTR Is: Click-through Rate (CTR) is like the applause your ad gets from the audience. It shows how many people not only noticed your PPC ad but were also curious enough to take a closer look. A higher CTR means more people are interested in what you’re offering, making it a key measure of your ad’s effectiveness. Just like a standing ovation is a sign of a great performance, a high CTR indicates that your ad is catching attention and resonating with your audience. What is Average CTR: Think of average CTR as the bar set for a good performance. It’s like the average score in a game – you aim to do better than that. The average CTR varies by industry and platform, but generally, a good CTR is around 2-3%. Therefore, if your ad’s CTR is below this average, it indicates there may be room for improvement in engaging your audience more effectively than most and high time to change your agency to a better google ads agency who has proven results. Best Practices to Improve CTR for Google Ads and Facebook: To boost your CTR, think of your ad as a magnetic storyteller – it needs to draw people in. Here are a few tricks: Craft Engaging Headlines: Your headline is like the teaser of a movie. Make it captivating and relevant to your audience’s needs. Use Eye-Catching Images: Images are like the movie posters. Choose visuals that grab attention and reflect your message. Tailor Ad Copy: Write an ad copy that speaks directly to your audience’s desires or problems. It’s like delivering a personalized message. Add Relevant Keywords: Just like using keywords in a search, use relevant keywords in your ads. This makes your ad pop up when people are looking for similar things. Remember, CTR is your ad’s way of saying, “I got their attention!” So, focus on making it shine like a spotlight on a stage. Cost or Ad Spend Cost is the money you spend on your ads. Just like buying ingredients for a recipe, knowing how much you spend helps you to cook up the right amount of ads without overspending. Watching your daily spending and keeping an eye on costs is really important for managing your campaigns well. It helps you to stick to your budget, avoid spending too much, and use your resources wisely. When you know how much things are costing you, you can make changes when needed and get better results from your ads. Ad quality & Relevancy Ad quality and relevancy directly impact your PPC campaign success. When your ads are relevant to what users are searching for, they’re more likely to engage. Relevant ads increase clicks, enhance user experience, and ultimately drive better sales and ROI results. Improving ad quality and relevancy involves tailoring your message to match what users are looking for, here are few tips to improve your ad relevance and quality Craft clear and concise ad messages that directly address user needs. Include relevant keywords in your ad copy to match search intent. Ensure your landing page aligns with the promises made in the ad. Regularly review and update ads to keep them fresh and appealing to your audience. Bounce Rate Bounce Rate is like a door-slam – Bounce rate is something that tells you that audiences are not finding something that they’re looking for, it happens when visitors leave your website without taking further action like product purchase or without filling out the form. Higher percentage shows how many people bounce off after just one look. A low Bounce Rate shows people are sticking around, exploring, and more likely to convert. Keeping the Bounce Rate low ensures visitors find value, boosting sales and ROI. Here are few things that you can do to improve your bounce rate Clear Messaging: Ensure your ad copy aligns with your landing page content. Consistency reduces confusion and encourages visitors to stay. Relevant Keywords: Use relevant keywords that match user intent. Misleading keywords can lead to high bounce rates. Fast Loading: Optimize your landing page for quick loading times. Slow pages frustrate users and lead to bounces. Mobile-Friendly Design: Ensure your landing page is mobile-responsive, offering a smooth experience across devices. Engaging Content: Provide valuable content that answers users’ questions and keeps them engaged. Precise Targeting: Use advanced targeting options to reach the right demographics, interests, and locations. Negative Keywords: Add negative keywords to exclude irrelevant searches and focus on quality traffic. (Checkout our comprehensive list of well-researched 300 negative keywords) Audience Segmentation: Divide your audience into segments and tailor ads to each group’s interests. Conversions Conversions show when visitors take the desired action on your site, like making a purchase, filing contact from or signing up. It’s a measure of success, indicating that your ad persuaded users to do what you wanted. Conversions directly impact your

Google Ads, PPC

Google Ads: The Importance of Negative Keywords + Common Negative Keywords List

Leave a Comment / Google Ads, PPC /

Google Ads: The Importance of Negative Keywords + Common Negative Keywords List In the vast and competitive world of online advertising, Google Ads stands out as one of the most powerful platforms for reaching potential customers. However, simply creating an ad campaign and selecting keywords may not be enough to optimize your advertising efforts. This is where negative keywords come into play. In this beginner’s guide, we will explore the significance of negative keywords in Google Ads and provide you with a comprehensive list of common negative keywords to enhance your campaigns. 1: What is a Negative Keywords List? When running a Google Ads campaign, you have the ability to specify certain keywords that you want your ads to appear for. However, a negative keywords list allows you to exclude specific keywords or phrases that are irrelevant to your business. By doing so, you can prevent your ads from displaying to users who are not likely to convert or who are searching for something unrelated to your product or service. 2: Why Should One Care About Negative Keywords? Including negative keywords in your campaign can have several benefits. Firstly, it helps you refine your targeting and ensures that your ads are shown to a more relevant audience. By excluding irrelevant search queries, you can increase the chances of reaching potential customers who are genuinely interested in your offerings. Moreover, adding negative keywords can significantly improve the efficiency of your ad spend. When your ads are displayed to users who are unlikely to convert, it leads to wasted clicks and budget depletion. By utilizing negative keywords effectively, you can reduce unnecessary ad impressions and focus your budget on reaching qualified leads. 3: How to Apply Negative Keywords Google Ads allows you to apply negative keywords at different levels of your campaign structure. Let’s explore the three primary levels where you can implement negative keywords: Account Level: Applying negative keywords at the account level ensures that they are excluded from all campaigns within the account. This is useful when you have a specific set of keywords that are irrelevant across multiple campaigns. Click on the “Tools & Settings” icon in the upper right corner of the screen. Under the “Setup” section, select “Negative keyword lists.” Click on the blue plus button to create a new negative keyword list. Give your list a descriptive name and add the irrelevant keywords that you want to exclude. Save the list. Once you have created the negative keyword list at the account level, it will automatically be excluded from all campaigns within the account. Campaign Level: Applying negative keywords at the campaign level allows you to exclude certain keywords only for a specific campaign. This is particularly useful when you have unique keywords that are irrelevant to a specific product or service you are promoting. Select the campaign to which you want to add negative keywords. Click on the “Keywords” tab. Scroll down to the “Negative keywords” section and click on the “Add” button. Enter the irrelevant keywords that you want to exclude from this specific campaign. Save your changes. The negative keywords you add at the campaign level will only apply to the selected campaign, ensuring that your ads are not triggered by those specific keywords in that particular campaign. Ad Group Level: Applying negative keywords at the ad group level enables you to exclude keywords for a specific ad group within a campaign. This level of specificity helps ensure that your ads are displayed only for the most relevant search queries. Go to the “Campaigns” tab and select the campaign containing the ad group where you want to add negative keywords. Click on the “Ad groups” tab. Choose the ad group to which you want to apply negative keywords. Click on the “Keywords” tab within the selected ad group. Scroll down to the “Negative keywords” section and click on the “Add” button. Enter the irrelevant keywords that you want to exclude from this specific ad group. Save your changes. By adding negative keywords at the ad group level, you ensure that your ads within that particular ad group are not displayed for search queries containing those specific keywords, allowing for a more refined targeting approach. Remember to regularly review and update your negative keyword lists at each level to ensure that your campaigns are optimized for relevancy and efficiency. 4: How to Identify if a Keyword is Actually Negative Identifying negative keywords requires a thorough analysis of your campaign’s performance and an understanding of your target audience. Here are a few tips to help you determine if a keyword is negative or not: a) Analyze Search Terms Report: Google Ads provides a Search Terms Report that displays the actual search queries triggering your ads. Review this report regularly to identify irrelevant queries that can be added as negative keywords. b) Review Click-Through Rate (CTR): If a particular keyword has a high number of impressions but a low CTR, it may indicate that the keyword is not attracting the right audience. Consider adding it as a negative keyword to refine your targeting. c) Monitor Conversion Rate: If a keyword consistently generates clicks but fails to convert into leads or sales, it may be an indication that the keyword is not relevant to your business. Adding it as a negative keyword can help eliminate unnecessary ad spend. 5: Does Match Type Matter While Applying Negative Keywords? Section 5: Does Match Type Matter While Applying Negative Keywords? When it comes to applying negative keywords, understanding how match types work is essential for ensuring that your ads are excluded from irrelevant searches or placements. Let’s explore the role of match types when it comes to negative keywords in different campaign types: For Search Campaigns: Negative keywords in search campaigns should be chosen based on search terms that are similar to your targeted keywords but may attract customers looking for a different product or service. Match types for negative keywords in search campaigns include: Negative Broad Match: This is the default match type for negative

Google Ads, PPC, PPC Experiment

How We Achieved an almost 98% Conversion Rate on Google Ads

Leave a Comment / Google Ads, PPC, PPC Experiment /

How We Achieved an almost 98% Conversion Rate on Google Ads Achieving a high conversion rate is a major challenge for businesses using Google Ads PPC. According to industry standards, the average conversion rate is around 2.35% (source: WordStream). However, we recently performed an experiment on a client campaign focused solely on achieving a high conversion rate, and the results were truly astonishing. Through careful planning and execution, we were able to achieve a conversion rate of almost 98%. This blog post will take you through the step-by-step process we followed to achieve this incredible result. From keyword research to landing page design and A/B testing, we’ll share our insights and best practices for maximizing your conversion rate and driving more business success. So let’s get started! Step 1: Broad Keyword Research The first step towards achieving a high conversion rate in our Google Ads PPC campaign was to conduct a broad keyword research approach. We wanted to ensure that we started with a wide range of relevant keywords, to generate enough search terms to choose from. To accomplish this, we selected the most relevant 2 phrase keywords that were most relevant to our client’s business. This approach helped us identify a wide range of potential keyword variations that could be used in our search campaigns. We made sure that each keyword we selected had a minimum search volume of 300+. This ensured that we were able to get enough traffic share and reach a larger audience through our campaign. Overall, our approach to broad keyword research allowed us to select relevant and high volume keywords that can give us lot of search terms, laying a strong foundation for the rest of our campaign. Step 2: Landing Page Design and A/B Testing For the second step in our Google Ads PPC campaign, we worked with the client’s experienced design team to create two variations of a landing page to test which one would result in the best response. To keep the landing page simple and not overwhelm users with too much information, we opted for minimal content and a simple design. The key differences between the two designs were in the H1 headings, CTAs, design approach, colours, and CTA placements. We paid close attention to the first fold of the landing page, where we clearly highlighted our unique selling points, offer, and how quickly users could get in touch with us or request a call back to discuss their requirements. One effective strategy we found was to clearly mention “get a call within 5 minutes” as a CTA on one of the landing pages. This helped to increase the conversion rate and generate more leads for the client. Through A/B testing, we were able to identify the landing page design that worked best and implement it in the campaign moving forward. Step 3: Google Ads Campaign Optimization and Effective Use of Budget For the 3rd part of our campaign, we focused on campaign optimization and effective use of our budget. To start, we ran our ads with a minimum budget until we hit the first 100 conversions, before conducting basic campaign optimization. Initially, we started with low daily spends to ensure we were not spending too much until we were confident we were getting quality traffic. We paid close attention to the search term report to ensure traffic was mostly relevant. We had already applied a strong negative keyword list before launching the campaign, but we also closely monitored the search term report for both positive and negative terms. Next, we separated positive search terms into different campaigns based on their performance, with one campaign for high CPC and expensive leads, and another for comparatively lower CPC. We also paused underperforming keywords and made changes to improve the conversion rate. This particular action helped us achieve two things: Control over budget – pausing non or underperforming keywords saved us a lot of money, which we used on our best keyword set. Better budget control for high competition and CPC keywords – To have better control over our budget for high competition and CPC keywords, we separated them into a different campaign. This step was necessary to avoid overspending on expensive leads and ensure that our high-performing keywords received an adequate budget for better lead and conversion rates. We also analyzed and made improvements to our ads to ensure they were as effective as our competitors. After all of these optimizations, we continued to run the campaign to generate 100 more leads, bringing our total to over 200, before taking major action on further optimization. Step 4: Major detailed analysis of keywords and search terms For the next step, we conducted a major detailed analysis of our keywords and search terms. After paying close attention to all the granular details and conducting basic campaign optimization, we decided to move forward with our final optimization before making any major decisions on campaign structure. We analyzed the data from the start of our campaign to the present date and created a list of the keywords and locations that had delivered the highest conversions. Additionally, we analyzed at what time and day we were getting the maximum number of leads. This analysis helped us to clearly understand where our most leads were coming from, and we had a clear picture of where we needed to focus our efforts. Step 5: Putting Every Learning into Action After carefully analyzing all the data, we reached the final step in optimizing our campaign. With the list of our best-performing keywords, we created two additional campaigns, one with phrase match keywords and another with exact match type. Although we could have created ad groups within the same campaign, we needed better control over our spend, so we decided to create new campaigns. For these new campaigns, we added only the best-performing locations and set them to run during the best days and hours. We used the same ad copies and campaign settings as the original campaign, but the

PPC

How To Choose The Right PPC Management Company For Your Campaigns?

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How To Choose The Right PPC Management Company For Your Campaigns? Looking to drive targeted traffic, increase brand visibility or boost sales? Definitely, in today’s competitive market, standing out from the crowd is essential for success and Pay-per-click (PPC) marketing is a powerful tool that can help you achieve these goals effectively.  According to a new eMarketer forecast, paid search spend is expected to reach $110 billion this year. So, without doubt, with Pay Per Click management services, you can boost brand awareness, have an increase in traffic, generate more leads, and it offers you better sales opportunities.  Digital Advertising And Marketing Spend Statistics: Search advertising spending is expected to grow about 190.5 billion U.S. dollars by the end of 2024. Around 68 percent of digital marketers specified that paid advertising and marketing is “very imperative” or “extremely imperative” to enable their marketing strategies. Around 33 percent of digital marketers leverage paid advertising to boost brand and business awareness. The average Cost-Per-Click (CPC) in the healthcare sector is USD 2.62, and the most affluent keyword CPC is USD 90. The average Cost-Per-Click (CPC) in the IT domain is USD 3.80, and the most affluent keyword CPC is USD 95. If you are looking for a PPC advertising company to set up and manage your paid campaigns but have confusion about how to choose the correct one for ensuring a successful and profitable investment? Don’t worry, you have come to the right place. In this blog, we’ll share: What to consider for in a PPC agency, Top Characteristics that make an excellent PPC Company, and How to work with them for best business outcomes. What To Consider When Selecting A Pay Per Click (PPC) Company? Here we have pointed out the foremost 13 points to consider while selecting. Let’s find out what are they: 01. What Are Your Business Objectives Concerning PPC Campaigns? A variety of PPC campaigns are leveraged by companies like you for different and extensive reasons. So, it is essential to have a clear concept of what you want to accomplish before you go through the procedure of choosing a precise PPC agency. The Pay Per Click management services allow you to place and handle advertisements strategically on diverse marketing platforms, so your campaign objectives should be in line with that strategy. The ultimate aim of a PPC agency you select should be to make your business brand, products, and services be exceedingly visible to your target audiences and markets. Your business goals may further comprise to have a: Automated sales funnel and increase in website visitors, Generate more leads that can convert into sales opportunities, Build awareness of your business and promote a company brand. 02. Which Industry Domains Are Prime Amongst The PPC Agency’s Client Base? You can check the agency’s work portfolio to know in which industries and domains it is successful. Indeed, if an agency has immense proficiency in paid media campaigns for company businesses and industries like yours, things are more likely to go smoothly, and you may see accomplishments sooner. 03. What Size Of Company Businesses Have They Recurrently Worked With? It is largely a matter of knowledge, industry acquaintance and expertise in creating PPC advertisements for companies and businesses similar to yours. And in this scenario, it is in terms of business size. 04. How Transparent And Clear Will The PPC Agency Be? What is significant for a client like you is to have comprehensive transparency regarding the PPC campaigns. As a client, you should be conveyed by the agency what impact a particular campaign is having, what is the cost linked to the currently operated campaigns and what value are they adding to your business. 06. What Paid Media Platforms Are They Openly Experienced In? Paid media includes a diversity of platforms and ad categories, all of which target a diverse range of audiences. Not all platforms and advertisement categories will suit your business objectives. Be it paid social media advertisements, Display advertisements, Google Ads campaigns or Microsoft Ads, ensure that you find the best PPC agency that is specialist and skilled in your chosen group of paid channels. 07. Do The PPC Agency Has Adequate Resources Accessible? If you need your project to be effective, you will require a variety of resources, which includes the best human resources, advanced tools and modern-day technology. To make sure your prospects will be met, check how many resources the PPC agency has and that would work on your project and whether these resources are effective for your business success. 08. What Are The PPC Agency’s Project Pricing Models And Range? As the project pricing models will differ from one PPC agency to other, you need to evaluate every agency’s quotation and find the one that offers you the best ROI in minimal time. 09. What Tools Would The PPC Agency Would Leverage To Realize The Success Of Campaigns? From designing result-oriented advertising copy to picking the precise audience that you want to present your ads to – it involves a lot of activities. This is where Pay Per Click tools can come to your saving. There are numerous PPC tools and technologies out there. The list of top PPC tools which a PPC agency should include in their operations are: Ad Badger SpyFu SEMrush WordStream AdWords Performance AdEspresso Google Keyword Planner Google Ads Editor Google Trends Bing Ads Editor Keyword Spy Ahrefs 10. How Should PPC Company Communicate PPC Campaigns Outcomes With You As A Client? PPC campaign outcomes and reports are typically communicated on a monthly basis, but that does not inevitably have to be the scenario. Whatever the scenario, if you pick the precise PPC agency, you will get the report in an apt manner, with all campaign insights in place. 11. How Can You Check A PPC Agency’s Campaign Outcomes Of Other Client Businesses? You positively want a PPC agency that has case studies to showcase that they have gotten outcomes for other client businesses, which in turn display their specialty and capability in getting your business outcomes. 12. Will

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